Wed, 03/11/2009 - 16:16 — marca
Yahoo!’s industry-leading Geographic Targeting solution accurately delivers regionally targeted marketing messages at scale to extremely granular audience segments. Unlike other providers that only use unreliable IP information, Yahoo! leverages multiple data sources including Universal Location Manager, IP address and user registration data to determine the most accurate user location. A proprietary Yahoo! algorithm validates both IP address and location to ensure highly accurate location-based targeting.
With over 160 million active US users on Yahoo!, advertisers can reach precise geographic audience segments at scale. In the United States, you can target your ads by country, state, Designated Market Area (DMA, as defined by AC Nielson’s DMA Zones) or zip code.
Use Geographic Targeting When You:
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2142159249
Yahoo!’s industry-leading Geographic Targeting solution accurately delivers regionally targeted marketing messages at scale to extremely granular audience segments. Unlike other providers that only use unreliable IP information, Yahoo! leverages multiple data sources including Universal Location Manager, IP address and user registration data to determine the most accurate user location. A proprietary Yahoo! algorithm validates both IP address and location to ensure highly accurate location-based targeting.
With over 160 million active US users on Yahoo!, advertisers can reach precise geographic audience segments at scale. In the United States, you can target your ads by country, state, Designated Market Area (DMA, as defined by AC Nielson’s DMA Zones) or zip code.
Use Geographic Targeting When You:
- Offer services in a specific geographic area
- Sell products online and ship only within a specific geographic area
- Have an offline storefront where customers purchase products
- Want to drive targeted visitors to different local sites of your national company
- Need to test a specific location for market potential
- Are legally restricted to advertising within a specific geographic region
Contact Yahoo! Sales today to learn what Yahoo! Targeting can do for your business.
Media HTML Markups (e.g. ... ):
<img src="http://us.i1.yimg.com/us.yimg.com/i/us/ayc/aa_p_n_geo-3.jpg">