Content Match engages users when they are not actively searching, but are browsing content that may be related to your brand, product or service. This offering enables advertisers to deliver contextually targeted ads by displaying them next to articles, product reviews and other content on Yahoo! owned-and-operated and partners’ sites.

Real World Examples

• A consumer reading testimonials on Yahoo! Health about Secrets for Quitting Smoking could see ads related to smoking cessation and products that address smoking’s side effects
• A consumer reading an article on Yahoo! Finance about “How Technology Can Help Trim Auto Insurance” could see auto insurance ads
• A consumer browsing Yahoo! Travel, looking for hotel options in New York City, could see ads for hotels in the same geographic location
Contact Yahoo! Sales today to learn how you can use Content Match to get more of the traffic you want.