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Now there’s a new way to achieve huge reach within your target customer segments. Yahoo! has created specialized audience targets designed around category-specific product purchase cycles and optimized to achieve your goals:
- Engagers—for finding consumers likely to engage with a brand
- Shoppers—for reaching consumers close to purchase
With more behavioral data, real-time updates and audience modeling, Yahoo! Behavioral Targeting can deliver larger audiences and better performance than before.
With Engagers, advertisers can target consumers specifically interested in a product category, moving them down the sales funnel and eliminating waste. With Shoppers, advertisers can target consumers based on likelihood to click, improving response and conversion rates.
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Yahoo! offers:
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The most experience with behavioral data and targeting, and the most sophisticated targeting technology online
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The largest online user base & the most detail about users (what they do, not who they are)
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The largest volume of behaviorally targeted ad impressions
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No wonder over 600 major advertisers—including Fidelity, Equifax, P&G, Best Buy, Volkswagen, Capital One, Starwood and JVC—are using Yahoo! Behavioral Targeting to build brands faster and drive more sales.
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Population Game Highlights
See how some of the featured Yahoo! audience segments compare to the offline world.
Vogue Magazine’s Paid Circ.
1,300,0001
Female Fashion Freaks
3,500,000
Portland, Oregon
535,000
Consciously Cruising (Alt. Fuel Vehicles)
890,280
2005 MTV Movie Award Audience
3,200,0002
Seeking out the Silver Screen
8,500,000
San Francisco, CA
730,000
Female Electronic Gurus
1,764,000
HGTV House Hunters’ Avg. Audience
988,0003
Home Hopping
5,100,000
Outdoor Life Magazine’s Paid Circ.
948,0004
Hunting for Trucks
2,360,615
PC Gamer Female Readers (18-24)
110,0005
Female Gamers (18-24)
540,000
Barron’s average adult audience
1,000,0006
Planning for the Golden Years
3,100,000
Food Network Iron Chef’s Avg. Audience
328,0007
Nutrition Nuts
4,400,000
Travel Channel Online
333,0008
Aspiring African Adventurers
465,000
Sources:
- ABC, average circulation for six months ending December 2005.
- Nielsen Media Research, 2004-2005
- Nielsen Media Research, 2005-2006
- ABC, average circulation for six months ending December 2005.
- MediaMark MRI, Fall 2005.
- MediaMark MRI, Fall 2005.
- Nielsen Media Research, 2005-2006
- ComScore Media Metrix, February 2006.
All other data provided by the US Census Bureau 2004 and Yahoo! 2006.
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