This Yahoo! Insights Snapshot explores how advertisers can manage reach and frequency to maximize response rates in online advertising. In both digital and traditional media, much has been written about ad frequency and its impact on response rates. How much is enough? How much is too much, and where is the point of diminishing returns? This paper examines the issue, specifically in the context of targeted online ads.

By creatively using a property of Yahoo!, MediaVest earned the Media Plan of the Year in Digital Award for their use of Yahoo!’s The Thread. Click below to read the article published in AdWeek.

This presentation explores how Social Media is influencing today’s travel consumers and how they, in turn, are influencing other consumers with their opinions and actions. Learn how consumer engagement and “Long Tail behavior” play a critical role. Complimenting Yahoo! and comScore’s presentation are a series of slides produced by Cindy Estis Green, the author of a comprehensive travel social media white paper entitled, “The Travel Marketers’ Guide to Social Media and Social Networks.”

This study provides a deeper understanding of the key performance drivers of the cruise business in the Internet Age. The study included past cruisers, as well as those who have never cruised before (73% of whom said they would consider a cruise as a vacation option in the coming year). Study participants were all vacation decision-makers.

The Conexión Cultural/Connected Culture summit series addresses the intersection of media and technology in the daily lives of U.S. Hispanics and highlights the impact of language and ethnicity on U.S. Hispanic media consumption. For marketers, this study not only reveals the way U.S. Hispanics communicate and consume media and entertainment, but also shows how to best position a brand to this audience.