Within the next year, the statement “streaming video is a growing trend” will become obsolete. That’s because online video has become a pervasive part of our everyday lives, with nearly 80% saturation in the marketplace and well over 12.5 billion streams per month (comScore Video Metrix, March 2009). This voracity of video consumers will only continue to grow, as content owners further digitize their content libraries and publishers better monetize this trend.

By creatively using a property of Yahoo!, MediaVest earned the Media Plan of the Year in Digital Award for their use of Yahoo!’s The Thread. Click below to read the article published in AdWeek.

Recognizing the scale of green audiences today requires a different approach to advertising that drives greater relevance. The green audience has gone mainstream, reaching more consumers and growing increasingly fragmented, requiring a segmented approach to motivate them to action. This summary highlights four unique green segments, motivations by product category and optimal locations for finding them as they look for further green information.

When it comes to forging relationships with financial consumers online, generating brand awareness simply isn’t enough. People investigating financial products and services online need to be engaged at a deeper level in order to embark on a new financial relationship and, eventually, to convert. Often, search is the starting point for deeper consumer engagement. To better understand how different levels of online engagement impact conversions, Yahoo! commissioned Compete Inc. to survey people shopping online at leading financial services sites.

The Conexión Cultural/Connected Culture summit series addresses the intersection of media and technology in the daily lives of U.S. Hispanics and highlights the impact of language and ethnicity on U.S. Hispanic media consumption. For marketers, this study not only reveals the way U.S. Hispanics communicate and consume media and entertainment, but also shows how to best position a brand to this audience.