Within the next year, the statement “streaming video is a growing trend” will become obsolete. That’s because online video has become a pervasive part of our everyday lives, with nearly 80% saturation in the marketplace and well over 12.5 billion streams per month (comScore Video Metrix, March 2009). This voracity of video consumers will only continue to grow, as content owners further digitize their content libraries and publishers better monetize this trend.

By creatively using a property of Yahoo!, MediaVest earned the Media Plan of the Year in Digital Award for their use of Yahoo!’s The Thread. Click below to read the article published in AdWeek.

Leveraging advanced research methods beyond traditional techniques can help advertisers gain a deeper understanding of online ad effectiveness. This Insights Strategy Snapshot highlights the advantages gained when employing advanced research techniques to the study of online ad effectiveness. The subconscious responses of three major audience segments - Gen Y, Gen X, and Baby Boomers - to multiple design variables of display ads (animation, borders and color palettes) were assessed using a variety of methods.

Citizens are using media in ways never before imagined and amplifying their political voice through social networks, user generated content and blogs. The Internet has enabled the emergence of a new type of voter: Citizen 2.0. This study offers insight on how to tap into their need for engagement.

Consumers are evolving to become discerning editors and content suppliers. They are early adapters and empowered brand advocates. They are serving as catalysts for some of the most innovative marketing campaigns in recent memory. They are: Passionistas: The New Empowered Consumers, and they are presented here in a definitive portrait.