Digital really is the most measurable medium, and as such, it continues to produce metrics, metrics, everywhere! More »Metrics, Metrics Everywhere: Simplifying Campaign Evaluation
Women in their 40s and 50s are a critical audience for advertisers today based on their tremendous spending power. More »Health Styles of the 40-Everything Woman
Digital marketers continue to experiment with the latest advancements in targeting to help them reach the right audience at the right time with the right message. As marketers navigate the increasingly complex digital marketing landscape, it’s important to understand which targeting techniques are most impactful and why. More »Power of Relevancy
Online fashion retailer sets sights on branding and consumer targeting with Yahoo! Smart Ads More »6pm.com Says it’s Time to Advertise, Learn About Shoppers
Women have tremendous buying power and marketers have gone to great lengths to study and understand more about this valuable audience. More »Connectonomics: A Needs-Based Approach to Marketing to Women Online
Imagine a consumer who truly appreciates your advertising. More Ȇber Sports Nation: Targeting Super Sports Fans Online
When it comes to the consumption of entertainment content, audience behavior has permanently changed. More »Yahoo! Entertainment: Implications for Marketers
The Internet has permanently changed not only where audiences go to get their news, but also expectations around recency and relevance. More »Yahoo! News: Implications for Marketers
When it comes to sports, the Internet has changed audience behavior permanently. More »Yahoo! Sports: Implications for Marketers
Q: How do you and Media Contacts/MPG view the much debated relationship on overall campaign performance between search and display? From your perspective, how important is upper funnel activity to driving these online or offline conversions? More »Media Contacts Agency Spotlight: Trends in the Digital Advertising Landscape