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The Long and Winding Road: Gamesmanship of Shopping

In the past few years, new digital tools have led to a renewed energy about shopping that ultimately benefits consumers and brands. The growth of online tools like social networks, the mobile web and coupon sites have transformed shoppers from passive recipients of information — merely taking in communication from marketers — to active creators and distributors of product information and opinions. More »The Long and Winding Road: Gamesmanship of Shopping