In 2009, Yahoo! commissioned a study to help online marketers understand how they could take advantage of the emerging online video revolution. In just two short years, we’ve observed a change in online video that signals a maturation of this media format. More »Phase 2 of Video: Revolution Evolution
Digital really is the most measurable medium, and as such, it continues to produce metrics, metrics, everywhere! More »Metrics, Metrics Everywhere: Simplifying Campaign Evaluation
In today’s media landscape, content is consumed across multiple media, often simultaneously. To most effectively reach your target audience, media buying and planning must evolve to keep up with these changing consumer dynamics. More »Cross-Platform Optimization: Getting to a Smarter Mix
From aggregate travel comparison sites to fare forecasters, travelers can use a wide array of free tools and information to help them plan the perfect getaway. More »First Choice Ski Case Study: Optimize With Yahoo! Web Analytics