In today’s media landscape, content is consumed across multiple media, often simultaneously. To most effectively reach your target audience, media buying and planning must evolve to keep up with these changing consumer dynamics. More »Cross-Platform Optimization: Getting to a Smarter Mix
Yahoo! recently teamed up with Nielsen, the wizards behind the well-known TV ratings, to find out how much time Americans spend media multitasking. The answer? More »Insight: The American Media Multitasker
Marketers have always valued WOM, but with the proliferation of digital communication channels, WOM has increased in importance over the last eighteen months. More »Word of Mouth and the Internet
When your reputation depends on providing fresh, tasty, and convenient products, you can’t dawdle when it comes to customer service. More »Dunkin' Donuts Case Study: Going Online to Strengthen Customer Relationships
What if you could increase the performance of your next ad campaign without spending an additional dime? Well, you can. More »Smarter Mix Insight: Improving Ad Performance without Increasing Spend
How do you get across the idea that a century-old brand is even more relevant today than it was 100 years ago, and to an online audience? More »Quaker Case Study: Traditional Offline Marketer, Quaker, Goes Online