Effective digital creative hinges on the right combination of reach and response. Or, put another way, digital creative need to effectively drive breakthrough and persuasion by being noticed and triggering a change in brand desire. More »CPG Creative Best Practices Online: Driving Breakthrough and Persuasion
When someone visits Yahoo! Autos, what does it mean? More »Yahoo! Autos Deep Dive: A Guide to Understanding the Auto Shopper on Yahoo! Autos
Despite the economic downturn, online holiday shopping in 2009 increased by 5% over the same period in 2008.i Welcome news for a struggling retail industry. More »The 12 Weeks of Christmas: Understanding the Online Holiday Shopper
When it comes to the consumption of entertainment content, audience behavior has permanently changed. More »Yahoo! Entertainment: Implications for Marketers
As we approach another holiday season, the Yahoo! Network looked back at last year’s consumer patterns to help marketers improve their effectiveness during this critical time of year. More »Black Friday/Cyber Monday Performance Report
The green audience has gone mainstream, reaching more consumers and growing increasingly fragmented, requiring a segmented approach to motivate them to action. More »Insight: Green Audiences
Leverage an evolved purchasing process to reach today’s consumer electronics buyer. More »Insight: Tech Enthusiasts Study