Advertise on PC and Mobile for Best Results
YAS - Tue, Nov 8, 2011 3:25 PM ESTCombining PC with mobile advertising helps take a leading automaker down the road to success More »Advertise on PC and Mobile for Best Results
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Mobile Modes
YAS - Wed, Feb 1, 2012 1:15 PM ESTHow to Connect with Mobile Consumers More »Mobile Modes
Home Depot Paints a Masterpiece Campaign
YAS - Wed, Nov 9, 2011 7:16 PM ESTFor today’s retailer, conveying core brand values like quality and affordability to consumers is critical. More »Home Depot Paints a Masterpiece Campaign
Capitalizing on the Creative Canvas
YAS - Wed, Nov 2, 2011 4:41 PM EDT“I believe that scale combined with a creative canvas that has the power of evoking emotion to drive actions and behaviors will add up to success in the future.” More »Capitalizing on the Creative Canvas
Yahoo!’s Retail Solution Drives Customers to the Store
YAS - Thu, Nov 10, 2011 11:28 AM ESTSome consumers only shop online, rarely setting foot inside a store. Others still like to touch purchases before they buy. Both groups, however, have something in common: They use the Internet. However, up until recently, retailers could only track the e-commerce impact of their online advertising programs—which represents less than ten percent of total sales. More »Yahoo!’s Retail Solution Drives Customers to the Store
TIAA-CREF Scores with March Madness Audience
YAS - Thu, Nov 10, 2011 11:32 AM ESTYahoo! engages NCAA basketball tournament fans to deliver a branding slam dunk More »TIAA-CREF Scores with March Madness Audience
6pm.com Says it’s Time to Advertise, Learn About Shoppers
YAS - Thu, Nov 10, 2011 11:44 AM ESTOnline fashion retailer sets sights on branding and consumer targeting with Yahoo! Smart Ads More »6pm.com Says it’s Time to Advertise, Learn About Shoppers
Searchers: The Hyper-Engaged Shoppers
YAS - Wed, Nov 2, 2011 4:50 PM EDTHow are consumers who integrate search into their shopping process different from other shoppers? More »Searchers: The Hyper-Engaged Shoppers
General Motors Case Study: GM Test Drives Yahoo!'s Brand-New Login Page Takeover Ad
YAS - Thu, Nov 10, 2011 11:45 AM ESTIf you want to stand out in a cluttered auto market, you need more than just quality cars—you have to showcase them in bold new ways. More »General Motors Case Study: GM Test Drives Yahoo!'s Brand-New Login Page Takeover Ad
Macy's Case Study: Retail Circular Gets a Smart Digital Makeover
YAS - Thu, Nov 10, 2011 11:49 AM ESTHow do you breathe interactive life into a print circular and drive in- store traffic with an online campaign? More »Macy's Case Study: Retail Circular Gets a Smart Digital Makeover