When your reputation depends on providing fresh, tasty, and convenient products, you can’t dawdle when it comes to customer service. More »Dunkin' Donuts Case Study: Going Online to Strengthen Customer Relationships
Whether it’s picking the right resolution for a LCD TV or the perfect color for a couch, savvy shoppers know that “one size fits all” doesn’t always apply. More »Getprice Case Study: Getprice Increases ROI by Choosing Where its Ads Appear
How do you get across the idea that a century-old brand is even more relevant today than it was 100 years ago, and to an online audience? More »Quaker Case Study: Traditional Offline Marketer, Quaker, Goes Online
When Chrysler wanted to promote the complete redesign of the Dodge Ram truck, it looked to Yahoo! to provide the scale and scope to achieve results that were as big and burly as the truck itself. More »Dodge Ram Case Study: Promoting the New Dodge Ram with Branded Video Microsite
Value City Furniture was used to reaching its consumers in a traditional way, through weekly print ad circulars and television. More »Value City Furniture Case Study: Value City Furniture Drives In-Store Sales With Yahoo! My Display Ads
Nestlé wanted to connect with its Butterfinger candy bar customers and its comedic heritage online, but it didn’t rely on traditional digital advertising to do it. More »Butterfinger Case Study: Creating a Customized Video Network to Connect with Online Customers
According to sports pundits, “defense wins championships.” This maxim is often true for the annual championship tournament of college basketball, commonly known as “March Madness.” More »Norton/Symantec Case Study: Generating Awareness During March Madness
Search ads are a proven winner, but how can a company inject them with more life, color, and sound to improve user experience and click-through rates? More »Hewlett-Packard Case Study: Rich Ads in Search