Check in with Yahoo! Web Analytics
YAS - Wed, Apr 18, 2012 2:19 PM EDTYahoo! Web Analytics Partner Del Monte Agency helps GrandStay Hospitality understand its traffic and ROI More »Check in with Yahoo! Web Analytics
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CASE STUDIES
Search Retargeting Gives an Advertiser a Second Chance
YAS - Mon, Apr 9, 2012 2:32 PM EDTYahoo! scores an ROI 79% higher than non-branded paid search for a national athletic apparel retailer. More »Search Retargeting Gives an Advertiser a Second Chance
Analyze This!
YAS - Tue, Mar 20, 2012 3:48 PM EDTOnline consultancy firm Cajam Marketing helps clients improve campaign results with Yahoo! Web Analytics. More »Analyze This!
Securing Conversions with Targeted Audiences on Yahoo! Mail
YAS - Mon, Mar 12, 2012 6:56 PM EDTWith its bold canvas and targeted reach, Yahoo! Mail surpasses conversion goals for Kaspersky Lab. More »Securing Conversions with Targeted Audiences on Yahoo! Mail
An Answer to its Search Marketing Challenges
YAS - Mon, Mar 12, 2012 7:03 PM EDTReply.com discovers the many powerful advantages of the Yahoo!/Microsoft Search Alliance. More »An Answer to its Search Marketing Challenges
Command Performance
YAS - Mon, Feb 27, 2012 2:30 PM ESTCenterStage Advertising books a run on Yahoo! Mail and gives rave reviews. More »Command Performance
GNC Pumps Up Its Search Ad CTR by 700 Percent
YAS - Wed, Feb 8, 2012 7:49 PM ESTRich Ads in Search delivers a healthy dose of traffic and conversions. More »GNC Pumps Up Its Search Ad CTR by 700 Percent
Combine Targeted Mobile Display with Social to Get Results
YAS - Thu, Dec 1, 2011 4:51 PM ESTThe New York Stock Exchange teams with Yahoo! to target finance pros and get followers, “likes” and customers. More »Combine Targeted Mobile Display with Social to Get Results
Search Advertising that Speaks to People
YAS - Thu, Dec 15, 2011 1:43 PM ESTRich Ads in Search translates to a 400% increase in CTR for language-learning company Rosetta Stone More »Search Advertising that Speaks to People
Good Call
YAS - Fri, Dec 2, 2011 3:58 PM ESTFor many search advertisers, the transition from Yahoo! Search Marketing to Microsoft Advertising adCenter was a move to an unfamiliar environment. More »Good Call