Health Styles of the 40-Everything Woman
YAS - Wed, Nov 2, 2011 4:44 PM EDTWomen in their 40s and 50s are a critical audience for advertisers today based on their tremendous spending power. More »Health Styles of the 40-Everything Woman
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Digital Dads: I’m Not a Subsegment
YAS - Wed, Nov 2, 2011 4:49 PM EDTMoms have long been the focus of marketing messages for most consumer packaged goods brands, but now it’s time for advertisers to start thinking about dads too. In a new study with DB5 and Hunter, Yahoo! examined the evolving role of men in household purchase decisions. More »Digital Dads: I’m Not a Subsegment
Yahoo! Autos Deep Dive: A Guide to Understanding the Auto Shopper on Yahoo! Autos
YAS - Wed, Nov 2, 2011 4:52 PM EDTWhen someone visits Yahoo! Autos, what does it mean? More »Yahoo! Autos Deep Dive: A Guide to Understanding the Auto Shopper on Yahoo! Autos
Advertising by Mindset: Optimizing Ad Receptivity Based on Activity
YAS - Wed, Nov 2, 2011 4:53 PM EDTOnline advertising has the opportunity to target the right consumer with the right message at the right time. More »Advertising by Mindset: Optimizing Ad Receptivity Based on Activity
Connectonomics: A Needs-Based Approach to Marketing to Women Online
YAS - Wed, Nov 2, 2011 4:53 PM EDTWomen have tremendous buying power and marketers have gone to great lengths to study and understand more about this valuable audience. More »Connectonomics: A Needs-Based Approach to Marketing to Women Online
Seeing the Patterns: Helping Consumers Take the “Purchase Plunge” in a Recovering Economy
YAS - Wed, Nov 2, 2011 5:00 PM EDTThe role of the online arena on American consumers’ shopping behavior is fairly well documented and continues to be monitored. More »Seeing the Patterns: Helping Consumers Take the “Purchase Plunge” in a Recovering Economy
Insight: The American Media Multitasker
YAS - Wed, Nov 2, 2011 5:05 PM EDTYahoo! recently teamed up with Nielsen, the wizards behind the well-known TV ratings, to find out how much time Americans spend media multitasking. The answer? More »Insight: The American Media Multitasker
Making the Emotional Connection: Advanced Neurological Research Reveals Deeper Insights Into Ad Effectiveness …
YAS - Wed, Nov 2, 2011 5:10 PM EDTMarketers have long understood that emotion plays a critical role in branding. Consumers buy certain products because of the way they make us feel and what they communicate about ourselves. More »Making the Emotional Connection: Advanced Neurological Research Reveals Deeper Insights Into Ad Effectiveness by Medium
For10cents.com Case Study: For10cents.com Attracts New Customers With Display Ads
YAS - Wed, Nov 2, 2011 5:01 PM EDTFor10cents.com, a growing e-commerce business, needed to attract more customers while maintaining control of its marketing costs. More »For10cents.com Case Study: For10cents.com Attracts New Customers With Display Ads
Über Sports Nation: Targeting Super Sports Fans Online
YAS - Wed, Nov 2, 2011 4:55 PM EDTImagine a consumer who truly appreciates your advertising. More Ȇber Sports Nation: Targeting Super Sports Fans Online