The Impact of Social Features
YAS - Wed, Nov 2, 2011 5:03 PM EDTToday, social is about more than just posting personal updates. More »The Impact of Social Features
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Home Depot Paints a Masterpiece Campaign
YAS - Wed, Nov 9, 2011 7:16 PM ESTFor today’s retailer, conveying core brand values like quality and affordability to consumers is critical. More »Home Depot Paints a Masterpiece Campaign
Capitalizing on the Creative Canvas
YAS - Wed, Nov 2, 2011 4:41 PM EDT“I believe that scale combined with a creative canvas that has the power of evoking emotion to drive actions and behaviors will add up to success in the future.” More »Capitalizing on the Creative Canvas
Fashion in Your Inbox: New Yahoo! Mail Ad for Belk Wins Kudos and Clicks
YAS - Wed, Nov 9, 2011 7:26 PM ESTHow does a venerable, 123-year-old department store re-brand itself online for the 21st century? It turns to Yahoo!, the premier digital media company. More »Fashion in Your Inbox: New Yahoo! Mail Ad for Belk Wins Kudos and Clicks
The Long and Winding Road: Gamesmanship of Shopping
YAS - Wed, Nov 2, 2011 4:44 PM EDTIn the past few years, new digital tools have led to a renewed energy about shopping that ultimately benefits consumers and brands. The growth of online tools like social networks, the mobile web and coupon sites have transformed shoppers from passive recipients of information — merely taking in communication from marketers — to active creators and distributors of product information and opinions. More »The Long and Winding Road: Gamesmanship of Shopping
Power of Relevancy
YAS - Wed, Nov 2, 2011 4:45 PM EDTDigital marketers continue to experiment with the latest advancements in targeting to help them reach the right audience at the right time with the right message. As marketers navigate the increasingly complex digital marketing landscape, it’s important to understand which targeting techniques are most impactful and why. More »Power of Relevancy
Advertising by Mindset: Optimizing Ad Receptivity Based on Activity
YAS - Wed, Nov 2, 2011 4:53 PM EDTOnline advertising has the opportunity to target the right consumer with the right message at the right time. More »Advertising by Mindset: Optimizing Ad Receptivity Based on Activity
Macy's Case Study: Retail Circular Gets a Smart Digital Makeover
YAS - Thu, Nov 10, 2011 11:49 AM ESTHow do you breathe interactive life into a print circular and drive in- store traffic with an online campaign? More »Macy's Case Study: Retail Circular Gets a Smart Digital Makeover
Discovery Channel Case Study: Creative Integration
YAS - Thu, Nov 10, 2011 11:57 AM ESTIn its epic new television series LIFE, Discovery Channel showcases never before seen creatures and the behaviors they adopt to survive and thrive. More »Discovery Channel Case Study: Creative Integration
Electronic Arts Case Study: Rich Ads in Search
YAS - Thu, Nov 10, 2011 12:08 PM ESTElectronic Arts Inc. (EA) creates cinematic, immersive experiences for its video game users—qualities that don’t come across in a traditional text-based search ad. More »Electronic Arts Case Study: Rich Ads in Search