Imagine a consumer who truly appreciates your advertising. More »Über Sports Nation: Targeting Super Sports Fans Online
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Despite the economic downturn, online holiday shopping in 2009 increased by 5% over the same period in 2008.i Welcome news for a struggling retail industry. More »The 12 Weeks of Christmas: Understanding the Online Holiday Shopper
In order to better understand how consumers engage with retailers online, Yahoo! conducted an online survey among users who searched for 1 of 20 national retailers in December 2009. More »Retail Reconnaissance: Search Drives In-Store Purchases
When it comes to the consumption of entertainment content, audience behavior has permanently changed. More »Yahoo! Entertainment: Implications for Marketers