Über Sports Nation: Targeting Super Sports Fans Online
Wed, Nov 2, 2011 4:55 PM EDTImagine a consumer who truly appreciates your advertising. More Ȇber Sports Nation: Targeting Super Sports Fans Online
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The 12 Weeks of Christmas: Understanding the Online Holiday Shopper
Wed, Nov 2, 2011 4:56 PM EDTDespite the economic downturn, online holiday shopping in 2009 increased by 5% over the same period in 2008.i Welcome news for a struggling retail industry. More »The 12 Weeks of Christmas: Understanding the Online Holiday Shopper
Retail Reconnaissance: Search Drives In-Store Purchases
Wed, Nov 2, 2011 5:11 PM EDTIn order to better understand how consumers engage with retailers online, Yahoo! conducted an online survey among users who searched for 1 of 20 national retailers in December 2009. More »Retail Reconnaissance: Search Drives In-Store Purchases
Yahoo! Entertainment: Implications for Marketers
Wed, Nov 2, 2011 5:14 PM EDTWhen it comes to the consumption of entertainment content, audience behavior has permanently changed. More »Yahoo! Entertainment: Implications for Marketers
Yahoo! Sports: Implications for Marketers
Wed, Nov 2, 2011 4:54 PM EDTWhen it comes to sports, the Internet has changed audience behavior permanently. More »Yahoo! Sports: Implications for Marketers
Insight: Advanced Research Methods
Wed, Nov 2, 2011 5:12 PM EDTThis Insights Strategy Snapshot highlights the advantages gained when employing advanced research techniques to the study of online ad effectiveness. More »Insight: Advanced Research Methods
Insight: Green Audiences
Wed, Nov 2, 2011 5:12 PM EDTThe green audience has gone mainstream, reaching more consumers and growing increasingly fragmented, requiring a segmented approach to motivate them to action. More »Insight: Green Audiences
Insight: Tech Enthusiasts Study
Wed, Nov 2, 2011 5:12 PM EDTLeverage an evolved purchasing process to reach today’s consumer electronics buyer. More »Insight: Tech Enthusiasts Study
The Impact of Social Features
Wed, Nov 2, 2011 5:03 PM EDTToday, social is about more than just posting personal updates. More »The Impact of Social Features
Home Depot Paints a Masterpiece Campaign
Wed, Nov 9, 2011 7:16 PM ESTFor today’s retailer, conveying core brand values like quality and affordability to consumers is critical. More »Home Depot Paints a Masterpiece Campaign