To honor the love and hard work of moms around the world, P&G developed a global campaign called “Thank You,Mom” More »P&G Celebrates the Power of Olympic Moms and Inspires Consumers Across the Globe
In the summer of 2012, as part of an early test of this search ad format, eHealth started using Sitelink Extensions on the Yahoo! Bing Network to complement its use of other Yahoo! advertising solutions, … More »Online Health Insurance Broker Finds Prescription for 10 Percent Higher Click-Through Rate
Lamps Plus, America’s largest specialty lighting retailer, saw an opportunity to burnish its brand and brighten online sales by making its search ads stand out from the competition. More »Lighting Retailer Boosts Click-Through Rate by More Than 10 Percent with Sitelink Extensions
Caught in a bidding war for highly sought search keywords, Marketo often paid high cost-per-click rates for the search terms it wanted. The marketing software firm wanted an effective alternative to search … More »Marketo Works Outside the Box, Drives Leads with Yahoo! Mail Retargeting.
E-commerce fashion retailer uses Rich Ads in Search on the Yahoo! Bing Network to significantly increase its click-through rate and reduce its cost per action. More »Ideeli Enhances Brand Profile, Increases Click-Through Rate by 300 Percent
eMag version of our Brave New Moms study. More »Brave New Moms eMag
High-tech manufacturer uses Yahoo! Database Match to measure the impact of online ad campaigns on retail sales. More »Consumer electronics manufacturer uses precision targeting to boost multichannel sales
African Americans currently make up about 13% of the U.S. population, and the growth rate outpaces that of the total population by almost 30%. More »Marketing to African Americans
As much as 40% of annual sales are concentrated in the last two months of the year for some retailers. Understanding the unique purchase path consumers take when shopping during the holiday season is … More »Holiday Shopping Trends
Moms today live in a world that has been revolutionized by technology, where time is limited, lives are busy, and moments are hard to come by. More »Brave New Moms