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Check out the Yahoo! homepage today for a cool takeover from @Citi to get inside the mind of a pro athlete - the top of the page rotates!

Jennifer Kasper says @Macys is a storytelling brand more than an experience. #womenspanel #IWNY

UGC can be inspired by good creative, and vice versa #IWNY

From @Macys: User-generated content can be great creative and great creative can develop from user-generated content. #IWNY

QR codes: fad or here to stay? Usage in single digits, consumers don't fully understand the benefit, can make shopping entertaining #IWNY