Advertising Week 2012

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Katie Couric on the One Year Anniversary of the Yahoo! News-ABC News Partnership

Katie Couric, host of “Katie’s Take” on Yahoo! and the “Katie” talk show on ABC, gives her perspective on the one year anniversary of the partnership between two venerable news organizations – Yahoo! news and A…

ADVERTISING WEEK 2012 BLOG POSTS

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Advertising Week 2012 Key Takeaways

With Advertising Week 2012 now a wrap, what did attendees think were the biggest lessons learned? Wa…

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Media Planning for “Tentpole” Events

Digital platforms enable a one-to-one conversation around tentpole events like the Olympics and elec…