Announcing Genome from Yahoo!, the most complete, custom audience buying solution. More »Genome from Yahoo!
Yahoo! caught up with Joanna O’Connell of Forrester Research while at Internet Week, … More »Forrester’s Joanna O’Connell …
Senior industry analyst says marketers are "awash in more data than ever before" Big data has been on the mind of Joanna O'Connell, senior analyst at Forrester, a lot lately. On Monday, she moderated "Big Data, Big Solutions," an industry panel sponsored … More »Video: Forrester’s Joanna O’Connell on Pulling Value Out of Big Data
Yahoo! EVP of Americas says Genome was "absolutely designed" to meet advertisers' requests Rich Riley, Yahoo!'s new EVP of the Americas, kicked off Internet Week New York yesterday with a major new product announcement—Genome from Yahoo!, a new audience … More »Video: Rich Riley on Yahoo!’s New Genome Audience-Buying Solution
Announcement came during Yahoo!'s "Big Data, Big Solutions" session at Internet Week, keynoted by Billy Beane of "Moneyball" fame, followed by industry panel discussion featuring speakers from Digitas, Neo@Ogilvy, Citibank, Axciom and others Big data—and … More »Genome from Yahoo! Unveiled at Internet Week to Help Advertisers Conquer Big Data
Yahoo! Takes Center Stage with a Big Lineup of Content and Speakers Internet Week New York may have begun in 2008 as a "festival" celebrating the Web and the digital community in New York City, but it's quickly grown into one of the world's leading digital … More »Internet Week Set to Take Over New York City to Showcase What’s Hot on the Web
