Creative: Yahoo! Customer Engagement Gallery
The Yahoo! Front Page is the number one most trafficked website on the internet and offers numerous exciting, highly visible advertising opportunities.
Check out these examples of unique Yahoo! promotional capabilities for inspiration, then work with your sales rep to come up with engaging ideas for your brand.

McDonald's Lyricmakers
McDonald'sSee an archived version of McDonald's Lyricmakers
Campaign: Microsite with integration of Yahoo! Music

Description: Partnering with hip-hop artist, Ne-Yo, McDonald’s and Yahoo! created a microsite where users could write the lyrics for Ne-Yo’s next song. Users uploaded their lyrics and consumers voted for their favorites.


Honda Certified Used Cars
HondaSee an archived version of Honda Certified Used Cars
Campaign: Promotions page to help consumers find local used Hondas

Description: This site takes the zip code of the Yahoo! user and does a search for used Honda listings in the area. The user is then presented with the description of the car, the location (both in distance from the user’s zip code and relative on the map) and the price.


Purina Pro Plan
PurinaSee an archived version of Purina Pro Plan
Campaign: A “Do More for Pets” campaign sponsored by Purina

Description: A microsite in conjunction with Yahoo! Pets that highlights doing more for your pets. This includes a contest (telling your story), integration with Yahoo! Flickr to highlight photos of your pets, Yahoo! Groups to expose the different groups that are based around pets and Yahoo! Answers for questions around pets.


LandRover
LandRoverSee an archived version of LandRover
Campaign: Microsite for LandRover enthusiasts

Description: LandRoverLife.com provides a social outlet for Land Rover's enthusiasts that falls outside the lines of the typical corporate branded experience. It leverages multiple exciting Yahoo! Technologies including Enthusiast Platform, Maps, Upcoming, Answers, Yahoo! Video, and more. The site is part of the overall strategy to revitalize the brand.


Nissan LiveSets
NissanSee an archived version of Nissan LiveSets
Campaign: Promotion of the Nissan concert series, Live Sets

Description: This promotional page within Yahoo! Music highlights the concert series sponsored by Nissan. This is one example of the work in an ongoing campaign featuring artists such as Santana and Maroon 5—including downloadable tunes from the featured bands on Yahoo! Music.


Special K Challenge™ Group
Special K®See an archived version of Special K Challenge™ Group
Campaign: Ongoing promotion of the Special K Challenge

Description: Sponsored by Special K®, this branded Yahoo! Group provides the platform for users to connect and dialogue about weight management. This group is one piece of a larger Special K® program reaching weight conscious users throughout their Yahoo! experience.