Creative Showcase Explore the ad of the week for inspiration, find insights, and leverage original research for you next campaign.
AD OF THE WEEK
Journey 2 Takeover on Yahoo! Movies
Warner Brothers harnesses several types of ad units—wallpaper, floating overlay, pushdown, and LREC—to whisk moviegoers away and across the Yahoo! Movies homepage.
View Ad » YAHOO! ADVERTISING BLOG
- Advertising Stats of the Week: A -70 Chill Factor for Winter Goods
- Infographic: Social Media for Brands is All About the Story
- Digital Content “NewFronts” Are the Online World’s “Upfronts”
- Advertisers Yuk It Up with Stars of the New Yahoo! Comedy Channel
- Webinar: Tap into Consumer Data with Yahoo! Smart Ads
- Yahoo! and Bing Search Advertising Momentum Continues
- Publisher News: 4 Tips for Bringing Better Content to Mobile Devices
- Social Bar and the Future of Social on Yahoo!
- Ad of the Week: Journey 2 Takeover on Yahoo! Movies
- Tax Season Search Tips
CREATIVE CASE STUDIES
General Motors Case Study: GM Test Drives Yahoo!'s Brand-New Login Page Takeover Ad
If you want to stand out in a cluttered auto market, you need more than just quality cars—you have to showcase them in bold new ways. More » General Motors Case Study: GM Test Drives Yahoo!'s Brand-New Login Page Takeover Ad
Home Depot Paints a Masterpiece Campaign
For today’s retailer, conveying core brand values like quality and affordability to consumers is critical. More » Home Depot Paints a Masterpiece Campaign
Discovery Channel Case Study: Creative Integration
In its epic new television series LIFE, Discovery Channel showcases never before seen creatures and the behaviors they adopt to survive and thrive. More » Discovery Channel Case Study: Creative Integration
RELATED TWEETS
It's about the data... and the creative... and the audience. A free Y! webinar MONDAY shows you can tap all three: http://t.co/UEv3xrAl- @VBetter Actually, the Webinar is Monday the 27th. Made a mistake. But thx for the retweet!
- Infographic: 58% of consumers studied said that they wanted to know a brand's backstory - http://t.co/3kNJn7P5 #metrics #socialmedia
YAHOO! FUN FACT
If all visitors to Yahoo! Travel took a trip together, they could fill more than 44,000 airplanes.
There are 6.6 million monthly Yahoo! Travel visitors in the U.S. An average A320 aircraft holds 150 passengers.