Create for a Cause: A Digital Contest for Good

Yahoo! and Ad Council recently invited agencies to enter Create for a Cause: A Digital Contest for Good. This contest challenged agencies to develop their most interesting ideas, push boundaries, and reach for the digital extremes—all for their Ad Council campaign.

Any agency that had a current digital campaign with the Ad Council could apply. The BoostUp Campaign produced by Publicis will receive over 750,000 worth of impressions on Yahoo! Mail on November 18th and Run of Network for a week after that.

The creative team from Publicis who created the winning campaign include:
  • Interactive Production Director - Chris Berger
  • SVP Creative Director - Perry Essig
  • SVP Creative Director - Tom Drymalski
  • Copywriter - Alec Brownstein
  • Art Director - Jacob Maraya

The BoostUp Campaign will be the first to utilize new Tandem Ad Units by Yahoo! Mail, which allow for synched animation, floating rich media, and streaming video capability.

Thank you to our panel of independent industry judges.


  • And the Winner Is...



    BoostUp Produced by Publicis

    BoostUp produced an innovative and creative ad campaign to support their goal to keep students in school and on track to graduate high school.

    See the Winning Campaign

  • Runners Up

    The following campaign entries are displayed in our Creative Showcase as runners up:

    • Ready: World Upside Down
    • The Shelter Pet Project
    • Stroke's No Joke

    Thanks to all of the agencies who participated in Create for a Cause!
    See the Runners Up