Yahoo! helps Southwest keep ticket sales flying high.

One of America’s favorite leading airlines, Southwest has the number one airline website for online revenue and unique visitors, and currently operates over 400 planes in 62 cities. As spirits (and sales) are soaring, Joyce Rogge, Former SVP of Marketing, relies on Yahoo! to help sell out seats in flights all over the country.

Yahoo! delivers relevant messaging to important audiences for Joyce, helping to promote Southwest’s low fares, great destinations, and excellent customer service to all the right people, at all the right times. Whether it’s a nationwide fare sale, featured vacation spot, or expanded market offerings, Southwest uses Yahoo!’s precise targeting capabilities to highlight information to potential travelers throughout the massive Yahoo! network. And by maintaining contact with a huge community of current and prospective customers, Southwest is able to quickly drive high levels of traffic to Southwest.com.

After celebrating its 35th anniversary recently, Southwest looks forward to bringing customers to even more fantastic places in the future. Having the Yahoo! Marketing Engine on their side means ticket sales are also sure to reach new heights.