Yahoo! helps Sheraton Hotels & Resorts rest easy when it comes to travel advertising.

An international chain with nearly 400 locations in 70 countries, Sheraton Hotels & Resorts offers quality accommodations for leisure and business travelers alike. VP and CMO, Laura Cicchelli, depends on Yahoo! to deliver timely promotions and attract new business worldwide.

Yahoo! helps Laura promote Sheraton products and services to consumers explicitly interested in purchasing travel. With massive reach to a worldwide audience, Yahoo! gives Laura the ability to make an impression during the most critical phase of travel search...right before users make a purchase. While travelers are searching for their next destination on Yahoo! Hotel and Destination Guides, Sheraton ads are there - highlighting relevant promotions, packages and key destinations. Sheraton ads are also targeted to a variety of consumers across the Yahoo! Network, including family and business travelers. To help minimize waste, Yahoo! offers an array of targeting tools including behavioral and DMA targeting that allow Sheraton to pinpoint travel consumers whether they are researching news, weather, local restaurants or rental cars.

Sheraton values each customer’s experience and promises a great night’s sleep on the Sheraton Sweet Sleeper Bed. It is only fitting that the company relies on Yahoo! as a trusted partner and crucial resource for relevant and efficient advertising solutions.