Yahoo! understands that driving sales volume is the ultimate destination for travel marketers. Find out how we helped Sheraton and Southwest, two of our satisfied customers. Here are just a few of the things Yahoo! can do for you.

Be our guest.
Include detailed hotel, booking and travel information directly in your advertising through the use of rich media and intelligent banners. Raise awareness, promote product differentiation, elevate consideration & drive purchase - All through one ad unit!

Explore new lands.
Reach a variety of audiences across the Yahoo! Network, including family and business travelers to broaden your market.

Massive reach across the Yahoo! Network includes unique travel content areas such as News, Weather, Yellow Pages and more. Add behavioral, DMA targeting or destination targeting to further refine the travel audience and raise awareness of regional offers.

Quality Assurance.
Place your message where it will be read with contextually relevant creative to reach travel consumers at a key point in their planning cycle. Highlight relevant promotions, packages and key destinations.

Promote your product to an audience explicitly interested in purchasing travel services and make an impression during the most critical phase of travel search...right before users make a purchase.

A Diverse Itinerary.
We have the unique ability to reach travel consumers through every key stage of the travel planning cycle: from their first inspiration all the way to reflecting on their trip and starting to plan the next one!

Enjoy your stay.
Find out how to better understand and attract your customers with feedback from Yahoo! Responder Profiles. We can help you close the loop to translate & extend your offline marketing to the Web.

There’s always room at the top.
Keep up with the marketing world and subscribe to Marketing Services Updates from Yahoo!. Stay informed of opportunities, trends, events, and product announcements. The Yahoo! Summit Series brings together award-winning authors, historians, and industry leaders to discuss challenges facing today's marketers. Stay tuned for details on an automotive-focused summit taking place in the spring.

Featured Presentations
Consumers in a Travel 2.0 World
Presented by Yahoo! and comScore Networks at PhoCusWright —November 2006 How will travel companies successfully differentiate themselves in a vast, dynamic travel distribution marketplace? Learn to understand, reach and influence consumers in a Travel 2.0 world. View the presentation presented by our own travel experts, Brad King (Search Advertising) and Jacki Kelly (Media Advertising) at PhoCusWright 2006.
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ENGAGING WITH TODAY’S TRAVELERS and WHAT THEY CAN DO FOR YOUR COMPANY
A Yahoo and comScore jointly produced presentation for Phocuswright 2007 SMX workshops, explores how Social Media is influencing today’s travel consumers and how they in turn are influencing other consumers with their opinions and actions. Learn how consumer engagement and “Long Tail behavior” play a critical role in connecting them to travel marketers from the first digital interaction to the final purchase with a special focus on understanding the “ROE” (Return on Engagement) of these new programs. Complimenting Yahoo and comScore’s presentation are a series of slides produced by Cindy Estis Green, the author of a comprehensive travel social media white paper entitled, “The Travel Marketers’ Guide to Social Media and Social Networks”.
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