Yahoo! helps Best Buy cash in on consumer insight.

The number one retailer of electronics, computers, and appliances, Best Buy is a juggernaut in the retail industry. EVP and CMO, Michael Linton relies on Yahoo! to deliver their message to consumers everywhere.

The key to Best Buy’s success is generating sales. Advertising on the Yahoo! Network grants the opportunity to reach millions of consumers every day with the Yahoo! Front Page and Tech Tuesday, then target shoppers according to location and lifestyle. One of the main benefits of working with the Yahoo! team is their insight into how the retail industry works and what drives consumers.

With over 830 retail stores across the U.S. and Canada, Best Buy turns to Yahoo! to discover ways to deliver products and services to make life more enjoyable.