Yahoo! Gives You the Most Ways to Connect and Engage with Citizens

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The largest and most engaged audience of voters anywhere
Yahoo! delivers more registered voters than any other network and our users spend more time within the network than anywhere else. We’ve built the leading sites for connecting citizens to politicians, their communities and the issues they care about.

The most sophisticated targeting tools that allow micro-targeting of audiences
Tap into the Internet’s largest source of information for new solutions on how to study and approach your target. We offer the most targeted elections audiences with more options than any other network or media.

Click here for more information on Yahoo! targeting tools.

Delivering strategies of certainty through digital campaigns
Control and manage your message with paid media solutions designed to deliver on your objectives.

Manage your results with performance-based programs that deliver on fund-raising and email acquisition goals and are optimized to deliver clicks.

Position your candidate’s message in relevant contextual environments.

Leverage the power and pull of user generated content in a secure environment.

A range of ad formats and creative solutions to meet every objective
Create impact with rich, interactive ads designed to allow data capture and video. Rely on text, image, video and radio to get your message out.

Extensive data and analytics that ensure strategic measurement of results
Access tools that provide detailed information on who is interacting with your ads. Gain an extra edge during your campaign with detailed trial and repeat data on consumers exposed to your messages.

Access to expertise and service—creative/technical/research/project management—that ensure best of breed execution
Yahoo! offers consulting on rich media solutions—ensuring your campaign is maximized to meet its target objectives and is leveraging the latest technology and most cutting edge learnings in creative and technical best practices.