Yahoo! helps Scottrade sprint ahead in today's competitive investment marketplace.

Recognized as a key player in the investment brokerage business since 1980, Scottrade gives investors a trusted and affordable environment to place trades online. CEO, Rodger Riney, relies on Yahoo! to spread the word to financial services consumers worldwide.

Impactful ad units and an effectively targeted media plan are only some of the reasons the Yahoo! Network has quickly become Scottrade's largest source of leads and new accounts. The broad reach of Yahoo! combined with precise targeting ensures Scottrade's ads are seen by their most likely prospects. And having an online brokerage button on Yahoo! Finance makes sure Scottrade's message won't be missed.

Scottrade currently maintains millions of individual trading accounts. The company puts trust in Yahoo! as a strategic partner in their effort to drive new account sign ups and online trading activity among current customers.