Yahoo! helps Pepsi-Cola North America keep their advertising effervescent.

With a brand that dates back to 1898, Pepsi-Cola accounts for nearly one-third of total soft drink sales in the United States. Senior VP and CMO, Dave Burwick, turns to Yahoo! for new and insightful ways to help keep business flowing.

Yahoo! helps Dave keep his advertising fresh with key insights into the minds of consumers and the ability to closely monitor results for immediate fine-tuning. Leveraging the mass reach of the Yahoo! Front Page, Pepsi-Cola's brand is promoted on a wide scale to consumers across the country. With Yahoo! Consumer Direct, Pepsi-Cola can monitor the success of nationwide or local promotions and see how they translate to national, offline sales. Yahoo! closes the marketing loop with research and tracking studies provided by ACNielsen and Dynamic Logic. Comprehensive reporting and results from Yahoo! Campaign Snapshot and the Yahoo! Buzz Index help Pepsi-Cola extend brand loyalty and drive purchase intent by keeping online messaging relevant to the consumer.

Pepsi-Cola North America produces and sells a number of beverages to quench the thirsts of consumers nationwide. The company relies on Yahoo! to help them develop campaigns that keep their products flying off the shelves. With Yahoo! at the helm, Pepsi-Cola can extend their investment of offline programs through exclusive content partnerships like Pepsi Smash on Yahoo! Music.