Yahoo! helps Frito-Lay take a bigger bite of snack food sales.

With more than fifteen $100 million brands, Frito-Lay is always finding new ways to please people's taste buds. As the snack market evolves and becomes more saturated, Lora DeVuono, former Group VP, Marketing and Advertising, depends on Yahoo! to help her brands stand out on the shelf and end up in homes across the country.

By offering innovative ways to communicate with huge numbers of highly qualified consumers, Yahoo! has become a vital partner to Lora. The breadth of the Yahoo! audience, in combination with precise targeting capabilities, allows her to reach the right people at the right time - marketing her wide range of snack products to unique segments. Tools like Yahoo! Consumer Direct have allowed her LAY’S campaigns to not only pinpoint moms, but provide actionable insights based on how the online creative directly effected offline sales. By leveraging Yahoo! Music with an interactive campaign, her DORITOS brand became top of mind to its ideal demographic. Frito-Lay has discovered how to unleash the power of the Yahoo! Network to the benefit of its different brands.

For over 60 years, Frito-Lay has offered customers products of the highest quality and value. Thanks to the Yahoo! Marketing Engine, they can rest assured that their products will continue to move from shelves to grocery carts throughout America.