Yahoo! is helping CPG (Consumer Packaged Goods) Marketers take product off shelves and into checkout lines. Find out how we helped Frito-Lay and Pepsi, two of our satisfied customers. Here are just a few of the things Yahoo! can do for you.

The total package.
Learn how your online advertising translates to offline sales with direct feedback from Yahoo! Consumer Direct provided by ACNielsen.

Keep sales up.
Analyze consumer search trends with the Yahoo! Buzz Index to see what products are having the most impact with your target audience. Use Yahoo! IMVironments to help early adopters and influencers spread the word quickly.

Make progress, see results.
Access tools like Yahoo! Campaign Snapshot and New Product Launch Optimizer for detailed information on who is interacting with your ads. Gain an extra edge during your initial launch period with detailed trial and repeat data on consumers exposed to your advertising.

Priced to move.
Explore exclusive Yahoo! content sponsorships and integrated campaign models to extend your offline investments.

There’s always room at the top.
Keep up with the marketing world and subscribe to Marketing Services Updates from Yahoo!. Stay informed of opportunities, trends, events, and product announcements. The Yahoo! Summit Series brings together award-winning authors, historians, and industry leaders to discuss challenges facing today's marketers.