Yahoo! helps The Chrysler Group set things in motion.

The Chrysler & Jeep® company creates and sells vehicles that reflect the hard work and talent that is put into everything that comes off the line. VP of Chrysler & Jeep Marketing, Jeff Bell, looks to Yahoo! for creative solutions for driving convoys of qualified buyers to dealers nationwide.

Yahoo! knows cars are a lifestyle choice—different models must be marketed to unique customer’s interests and needs. Whether Jeff Bell is targeting business execs with a fast-paced lifestyle or families concerned with safety first, Yahoo! ensures his message will be seen by the right audience. Thanks to specific demographic insights, DMA and behavioral targeting, Yahoo! helps Chrysler & Jeep promote model launches to relevant targets across the Yahoo! Network. The company’s multi-faceted approach to reaching the auto enthusiast includes Yahoo! Autos as the foundation in combination with ads placed on the Yahoo! Front Page, Yahoo! Music and other community and entertainment properties. Leveraging multiple touch points enables Chrysler to meet their marketing goals: driving purchase intent and consideration, and supporting offline sales events.

Chrysler & Jeep manufactures vehicles that keep the world moving. The company relies on Yahoo! to help keep traffic flowing and customers buying.