Demographic Targeting
Our more than 169 million registered users have told us a lot about themselves, including date-of-birth, zip code, gender, and occupation, plus a wide range of self-identified interest areas. When added to standard 3rd party data, it adds up to an incredible array of demographic options.

Geographic Targeting
Based on zip codes, we can target to states, DMA's, election districts or virtually any other way of looking at the world by location. One way we help you utilize this information is with our Spot Marketing program.

Behavioral Targeting
Target visitors by what they are currently doing and have been doing. Looking for car shoppers, soccer moms or recent shoppers in any category? We have them. Learn more.

Time-of-Day/Day-of-Week Targeting
Sometimes promotions are quite time sensitive; offering luncheon specials at 3pm is probably not as impactful as at 11am. Movie decisions are made on Thursday thru Saturday; not Monday or Tuesday.

Database Targeting
You’ve done a lot to build your database, how about putting it to work on Yahoo!? Match your customers with ours, use your own segmentation, target messages to your best customers, and find lots more who look-like them too.

Yahoo! has many more ways to help you target the largest possible audience for your advertising.