The next generation of online advertising.

Connect with Niche Audiences
Yahoo! Smart Ads deliver tailored, branded marketing messages to users based on their unique, expressed interests—providing better direct response opportunities. Smart Ads enable very targeted, made-to-order marketing by combining user data and advertiser offers.

Improve Your Creative Production Process
With the Smart Ads platform, we take your creative assets and dynamically insert customized messaging for users based on Yahoo! insights. One piece of creative can display thousands of offers. So agencies maintain creative control and reach a variety of audiences with tailored creative treatments while eliminating the heavy production time and cost.

Enhance Your Reach & Targeting
Smart Ads are powered by a platform that leverages Yahoo!’s unparalleled audience, deep user knowledge and advanced technology. Advertisers, agencies and users alike will benefit from Yahoo!’s:

• Huge audience of 500+ million monthly users
• Breadth of behavioral data
• Geo-targeting and demographic targeting capabilities

Get Started!