Think of Yahoo! as a Research Company that sells Media. Each day we deliver 4+ billion pages worldwide to known individuals. We fulfill hundreds of millions of searches. Each and every one of these actions produces data, which, when aggregated, produces the basis for real insight and&Nbsp;understanding.

Follow the Buzz
Yahoo! offers a unique way of measuring impact: The Yahoo! Buzz Index. Explore daily and weekly changes in public interest concerning your brand based on searches along both geographic and demographic parameters.

Measuring Campaign Impact, Understanding Your Audience
Yahoo! has tracking and analytic tools that can help answer critical decision-making questions. We partner with Dynamic Logic®, and other leading online research companies, to enable advertisers to measure the brand-building impact of their campaigns in terms of incremental brand awareness, correct message association, brand favorability, and purchase interest.

Consumer Profiling
Yahoo! can describe the viewers of and respondents to your campaign in surprising depth. Yahoo! Snapshot provides a detailed picture - in terms of the demographics, interests, and online behavior - of your audience. Use these insights to improve the ROI of your campaigns.

Proving ROI
Yahoo! can help you understand how your online advertising drives consumer online and offline purchasing. Advertisers in select categories have access to specialized results-tracking, including Retail Impact for Retail marketers and Consumer Direct for CPG marketers. Consumer Direct, a collaboration between Yahoo! and ACNielsen, uses a large (and segmentable) panel that scans all of its household purchases.

Custom Research
Yahoo! maintains an in-house staff of data experts to handle custom research requests of all kinds, from campaign performance assessments and customer studies to the most sophisticated data matching and modeling tasks.