To honor the love and hard work of moms around the world, P&G developed a global campaign called “Thank You,Mom” More »P&G Celebrates the Power of Olympic Moms and Inspires Consumers Across the Globe
Case Studies Get the latest original Yahoo! research ― right here.
Lamps Plus, America’s largest specialty lighting retailer, saw an opportunity to burnish its brand and brighten online sales by making its search ads stand out from the competition. More »Lighting Retailer Boosts Click-Through Rate by More Than 10 Percent with Sitelink Extensions
In the summer of 2012, as part of an early test of this search ad format, eHealth started using Sitelink Extensions on the Yahoo! Bing Network to complement its use of other Yahoo! advertising solutions, … More »Online Health Insurance Broker Finds Prescription for 10 Percent Higher Click-Through Rate
Caught in a bidding war for highly sought search keywords, Marketo often paid high cost-per-click rates for the search terms it wanted. The marketing software firm wanted an effective alternative to search … More »Marketo Works Outside the Box, Drives Leads with Yahoo! Mail Retargeting.
E-commerce fashion retailer uses Rich Ads in Search on the Yahoo! Bing Network to significantly increase its click-through rate and reduce its cost per action. More »Ideeli Enhances Brand Profile, Increases Click-Through Rate by 300 Percent
High-tech manufacturer uses Yahoo! Database Match to measure the impact of online ad campaigns on retail sales. More »Consumer electronics manufacturer uses precision targeting to boost multichannel sales
A premium brand canvas in the dead of winter serves as a catalyst for the hotel chain to gain a huge boost in site visits, search activity and brand perception. More »Westin Finds Advertising Paradise with the Yahoo! Login Takeover
Yahoo! scores an ROI 79% higher than non-branded paid search for a national athletic apparel retailer. More »Search Retargeting Gives an Advertiser a Second Chance
With its bold canvas and targeted reach, Yahoo! Mail surpasses conversion goals for Kaspersky Lab. More »Securing Conversions with Targeted Audiences on Yahoo! Mail
Reply.com discovers the many powerful advantages of the Yahoo! Bing Network. More »An Answer to its Search Marketing Challenges