GNC Pumps Up Its Search Ad CTR by 700 Percent
YAS - Wed, Feb 8, 2012 7:49 PM ESTRich Ads in Search delivers a healthy dose of traffic and conversions. More »GNC Pumps Up Its Search Ad CTR by 700 Percent
Case Studies Get the latest original Yahoo! research ― right here.
Combine Targeted Mobile Display with Social to Get Results
YAS - Thu, Dec 1, 2011 4:51 PM ESTThe New York Stock Exchange teams with Yahoo! to target finance pros and get followers, “likes” and customers. More »Combine Targeted Mobile Display with Social to Get Results
Search Advertising that Speaks to People
YAS - Thu, Dec 15, 2011 1:43 PM ESTRich Ads in Search translates to a 400% increase in CTR for language-learning company Rosetta Stone More »Search Advertising that Speaks to People
Good Call
YAS - Fri, Dec 2, 2011 3:58 PM ESTFor many search advertisers, the transition from Yahoo! Search Marketing to Microsoft Advertising adCenter was a move to an unfamiliar environment. More »Good Call
Suite Rewards
YAS - Fri, Dec 2, 2011 3:52 PM ESTLeisureLink serves as a revenue management service for thousands of condominium rental properties and independent hotels. More »Suite Rewards
Advertise on PC and Mobile for Best Results
YAS - Tue, Nov 8, 2011 3:25 PM ESTCombining PC with mobile advertising helps take a leading automaker down the road to success More »Advertise on PC and Mobile for Best Results
Right on Time
YAS - Wed, Nov 9, 2011 6:08 PM ESTWith the help of expert Yahoo! sales assistance, timepiece retailer Bluedial.com finds its transition to adCenter runs like a Swiss watch. More »Right on Time
Getting a Head Start
YAS - Wed, Nov 9, 2011 7:10 PM ESTOnlineLabels.com finds being first is a good thing when transitioning to adCenter More »Getting a Head Start
A Successful Operation
YAS - Wed, Nov 9, 2011 7:12 PM ESTeHealthInsurance.com sails through its Search Alliance transition with flying colors More »A Successful Operation
Home Depot Paints a Masterpiece Campaign
YAS - Wed, Nov 9, 2011 7:16 PM ESTFor today’s retailer, conveying core brand values like quality and affordability to consumers is critical. More »Home Depot Paints a Masterpiece Campaign
MOST POPULAR RESEARCH
PRODUCTS & SOLUTIONS
Smart Ads
Ads Personalized to Each Individual More » Smart Ads
Rich Media
Cutting-Edge Formats for Brand and Performance Ad Campaigns More » Rich Media
Yahoo! Homepage
It happens every day: You aim to search for information on any one of millions of topics, but you also discover … More » Yahoo! Homepage