Presented by Yahoo! and comScore (July 2007)

How has the Internet impacted the way consumers shop and how much they spend, online and in the store? This study explores the impact of search marketing and display advertising on online and in-store sales across major retailer segments.

Presented by the Advertising Educational Foundation (March 2007)

Developing advertising campaigns for China presents challenges equivalent to the opportunities that this huge population presents. Also explore Advertising and Society: An Online Curriculum Unit 12 - “The Management of Brands”.

Presented by Yahoo! and OMD (September 2006)

How does technology affect everyday tasks, shopping, communication and entertainment? Where, and how, does advertising fit into the new mold of the global family?

By the EMM Group (June 2006)

This exclusive ANA Marketing Accountability Task Force study reveals the secrets to building a culture of accountability. In surveys and conversations, task force members shared their accountability experiences, organizational issues, successes and challenges.

Presented by Yahoo!, Conifer and OMD (April 2006)

The Internet plays a pivotal role in decision making for many industries, but consumers ultimately buy in the medium that’s most comfortable for them at the moment. “The Long & Winding Road: The Route to the Cash Register” addressed how online advertising drives offline sales.

Presented by Yahoo! (September 2005)

Around the world, the coming generation is the first to grow up with an array of interactive and wireless technology at their fingertips. And they’re eagerly applying these tools to life-stage-specific needs for self-expression, personalization and community. In the process, these 13-24 year olds have newly defined the roles and functions of traditional media, with some striking variations country by country. This research aims to get beyond well-trod stats of device penetration and media time spent, to reveal the needs and aspirations of this new generation. For global marketers, our 11-country snapshot will not only define this new “species” of consumer, but show the best channels for reaching them, and having them engage with your brands.

Presented by Yahoo! (June 2005)

The Internet has changed financial behavior. Consumers are embracing the Internet from an early age and are now more empowered to buy and manage their own finances. The Yahoo! Selling Money Summit provided a forum for marketers to realize the changes that we have seen over the past few years and explore current and future trends affecting the financial marketplace.

Presented by Yahoo! (April 2005)

The road to broadband is strictly one-way. No one who has high-speed access ever goes back to dial-up. Seems obvious, doesn’t it? But the reasons are more complex and fascinating than you might think. The findings from the study commissioned by Yahoo! and Mediaedge:cia illustrate a profound and undeniable sociological change in consumer behavior. And just as there’s no going back to dial-up, there’s no going back from where this transformation is taking us. After all, It’s a Broadband Life.

Presented by Yahoo! (April 2004)

Marketers and media companies who hope to truly connect with women consumers in the coming decades cannot ignore the growing importance and impact of the Internet, digital media and communication devices on those women’s lives. This study was commissioned by Yahoo! and Starcom Mediavest Group and provides valuable insights on how to market to women as their relationship with the Internet and digital technology evolves.

Presented by Yahoo! (July 2003)

It’s a brave new media world for today’s youth. On a typical day, a young person selects from 200+ cable television networks, 5,500 consumer magazine titles, 10,500 radio stations, 30 million+ websites, and 122,000 newly published books. This study was commissioned by Yahoo!, Carat, Harris Interactive, and Teenage Research Unlimited. It provides insight into more deep-rooted motivations and sheds light on how and why this generation makes the media choices they make.