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Is your company doing it right? Explore the longevity of advertiser/agency relationships by industry, gross revenues, and agency type.

Previous Featured Articles

A study of former top minority students in university advertising programs reveals that most of them remain in the advertising business, and that despite the challenges they face, the overwhelming majority feels they are having a positive impact on the companies that hired them. Read more.

A recent study revealed that 79% of marketers were unfamilar with the phrase “Web 2.0.” Get up to speed on Wikis, podcasts, RSS, and other technologies that promise to revolutionize marketing. Read more.

Is Second Life a virtual goldmine for marketers? Not yet. Real-world companies are experimenting with using it to connect with customers, but few expect their ventures there will turn a profit. Read more.

The Digital Video Innovation Committee of the American Association of Advertising Agencies issued a revised set of desired guidelines designed to help advertisers and their agencies judge the effectiveness of ad messaging in on-demand video environments. Read more.

The 2006 figures reported by the United States Bureau of Labor & Statistics indicate that 458,100 are employed in the advertising industry with 179,200 in advertising agencies. Women represent 54% (or 239,500) of the advertising industry workforce with 55% (or 93,400) employed in advertising agencies. View the AAAA most requested chart. Read more.

How do you reposition a brand that you no longer control? See how companies are rejuvenating their brands through innovation in this Advertiser Magazine Exclusive. Read more.

There are five primary strategies being pursued by interactive marketing firms to build their businesses. These strategies are driven by client needs, investment requirements, and a vision of the future. Read more.

Read about the winners of the ANA Multicultural Excellence Awards and learn how they added their creative excellence, and relevancy to the multicultural category. Read more.

Experts may not agree, but they have been interested in the question and have conducted surveys. Read more.

This case study explains how several companies extended the life of their Super Bowl XL commercials, thereby increasing their R.O.I. Read more.

Experts certainly do not agree on the number—or any other number. Read more.

See why people are still excited about TV in this Advertiser Magazine Exclusive. Be sure to check out the ANA TV Forum for more. Read more.

Advertisers describe their top marketing challenges. Read more.

Here are some rules for understanding the new economy. Read more.

Integrated marketing continues to be a challenge for many companies. A new survey from the ANA and Blueprint Communications could offer some relief. Read more.

This checklist brings together the laws of advertiser and agency relations based on empirical findings from ANA proprietary research. Read more.