Yahoo! Academy and PROVOKE Summit turns the academic into the practical
IWE_LogoInternet Week Europe kicks off next Monday, November 7 in London, and Yahoo! is a Presenting Sponsor. That means Yahoo! will be all over the old town, offering insights, tips and tricks to help advertisers do what they do better---across devices and across the globe.
On the docket:
Monday, November 7
Yahoo! Academy — Ad Format Research
What: Choosing the right formats for your campaign objectives is vital to your success. This session, helmed by Laura Chaibi, Yahoo! EMEA Research Director, will help you make sense of those choices for the greatest impact.
When: 12:30 p.m. GMT
Where: The Yahoo! Gallery, Elms Lesters Painting Rooms, 1-3-5 Flitcroft Street
Yahoo! Panel Debate — Agency Trading Desks: Changing the Display Ecosystem for Better or Worse?
What: Nick Hugh, Yahoo! Senior Director of Direct Response, EMEA, will be joined by a group of experts to explore the ongoing evolution of trading desks and how they affect your business.
When: 3:30 p.m. GMT
Where: IAB, 14 Macklin Street
Tuesday, November 8
Yahoo! Academy — How Direct Can You Be?
What: Dora Michail, Yahoo! Senior Manager Direct Response Marketplace Management and Data Strategy, EMEA, will guide you through Yahoo!'s capabilities to deliver targeted audiences across media sites and how you can combine your customer data with Yahoo! user and third-party data to achieve results.
When: 8:30 a.m. GMT
Where: The Yahoo! Gallery, Elms Lesters Painting Rooms, 1-3-5 Flitcroft Street
Yahoo! Academy — Working the Digital Canvas
What: Piers North, Head of Yahoo! Strategy for the United Kingdom, will answer the question, "What lies behind the banner?" in this lively presentation on how advertisers can use the whole canvas using video, mobile and tablet.
When: 12:00 p.m. GMT
Where: The Yahoo! Gallery, Elms Lesters Painting Rooms, 1-3-5 Flitcroft Street
Yahoo! PROVOKE Summit
What: Andrew Cracknell, author of "The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age," and former exec creative director for some of Mad Ave.'s principal agencies himself, will keynote this premier event. Cracknell, along with other Mad Men such as Krane Jeffrey, head of Yahoo! Studios, U.K. and Ireland; James Wildman, Yahoo! Managing Director and VP of Sales, U.K. and Ireland; Paul Kemp of Contagious magazine; Richard Morris of Carat and Anrick Bregman of unit9, will join forces to answer the question, "Whither storytelling in an interconnected age?"
When: 3:30 p.m. GMT
Where: The Gallery at The Hospital Club, 24 Endell Street
Yahoo! Digital Spaces
What: A "two-for" for those attending Yahoo! PROVOKE, Yahoo! Digital Spaces offers an evening of art and convivial conversation. Bask in some of the finest digital creative in the Yahoo! Gallery and enjoy hors d'oeuvres, networking and libations.
When: 6:00 p.m., GMT
Where: The Yahoo! Gallery, Elms Lesters Painting Rooms, 1-3-5 Flitcroft Street
Wednesday, November 9
Yahoo! Academy — The Search Marketplace
What: See how recent products like Rich Ads in Search and Yahoo! Image Search can help you make your search ads more appealing. Yahoo!'s Director of Account Management for the U.K. and Ireland will guide you through the future of the search landscape.
When: 1:00 p.m. GMT
Where: The Yahoo! Gallery, Elms Lesters Painting Rooms, 1-3-5 Flitcroft Street
Thursday, November 10
Yahoo! Academy — Are You Shortcasting?
What: So what's "shortcasting?" It's short-form content---video snippets---for the Web. Now you know. But do you know the best advertising practices around this exciting new format? Tune in to this session to hear from Patrick Hourihan, Head of Yahoo! Trade Research on the latest user studies to find out more.
When: 8:30 a.m. GMT
Where: The Yahoo! Gallery, Elms Lesters Painting Rooms, 1-3-5 Flitcroft Street
Friday, November 11
Yahoo! Academy — Engaging Mums
What: For visiting Americans, that would be "Engaging MOMS." But never mind. In this session you'll hear from Krane Jeffrey, Head of Yahoo! Stodio, U.K. and Ireland, and a panal of Yahoo! experts on how you can effectively target mothers using real-life examples.
When: 8:45 a.m. GMT
Where: The Yahoo! Gallery, Elms Lesters Painting Rooms, 1-3-5 Flitcroft Street
In addition, look for other Yahoo! events and treats, such as the Yahoo! Post-It Art Competition, happening at Yahoo! HQ, Elms Lesters Painting Rooms, 1-3-5 Flitcroft Street. These Yahoo! events are free with RSVP.
Can't make the trip to London? No worries, mate. We've got you covered. Look for coverage of these and other events here on the blog, on Yahoo! Scene, and on our Twitter, Facebook and Flickr pages. Be seeing you.
--- Michael Mattis
