Advertising week 2011
A list of the top can't-miss sessions
With Advertising Week 2011 just a week away, we've started packing our bags and creating a plan of attack. After taking a close look at the jam-packed schedule, we've created our list of top can't-miss sessions. Hope it helps make your week a little saner!
1. "Moms & The New Zeitgeist: The complex world of the world's most important audience"
Why we'll attend: Women control more than $2.3 trillion in spending power. Enough said. You can find us in the front row at this one.
When: Monday, October 3 , 9:30 a.m. - 10:15 a.m.
Where: Times Center Hall, 243 West 41st Street
Who will be presenting:
Suzanne Vranica, Advertising & Marketing Columnist, Wall Street Journal
Katherine Wintsch, Founder, The Mom Complex VP/Group Planning Director, The Martin Agency
Tony Rogers, SVP Marketing, Walmart
Michal Clements, Co-Author, Tuning into Mom: Understanding America's Most Powerful Consumer
2. "Get Inside Your Consumers' Minds"
Why we'll attend: Biometrics and neuromarketing are all the rage with savvy marketers. We want to see how this new approach can help advertisers understand customer behavior at a whole new level, and reveal the motivations behind response rates.
When: Monday, October 3, 1:00 p.m. - 1:45 p.m.
Where: PricewaterhouseCoopers Auditorium, 300 Madison Avenue
Who will be presenting:
Brian Steinberg, TV Editor, Advertising Age
Graeme Hutton, SVP, Director of Consumer Insights, Universal McCann
Tony Marlow, Director, Strategic Insights, Yahoo
Dave Kaplan, VP, Research, Bravo Media
Pranav Yadav, CEO, Neuro-Insight U.S.
3. "Branded Storytelling in the Digital Era"
Why we'll attend: Digital has created a society of multi-platform consumers and microcontent media snackers. In this brave new world, brands are expected to be storytellers. We want content creation tips from researchers and creatives for real success in paid, owned and earned media.
When: Monday, October 3, 4:45 p.m. - 5:15 p.m.
Where: Crowne Plaza Hotel, Times Square
Who will be presenting:
Simon Bond, Chief Marketing Officer, BBDO & Proximity Worldwide
Lauren Weinberg, Vice President, Strategic Insights and Research, Yahoo!
4. Media Insights Breakfast: "Social, Local and Mobile - Igniting Innovation"
Why we'll attend: Who doesn't love early-morning sessions! Kidding aside, we think artfully blending social, local and mobile is going to define the next era of advertising. Plus, we love hearing Stuart Elliot talk about anything.
When: Tuesday, October 4, 7:45 a.m. - 9:30 a.m.
Where: ???
Who will be presenting:
Stuart Elliott, Advertising Columnist, New York Times
Pepper A. Roukas, VP/Digital Brand & Social Media Development, American Express
Shiv Singh, Head of Digital, Pepsi
Barbara Williams, Mobile Marketing Global Practice Lead, Microsoft
5. "Today's Marketing Reality: What's Old is New, What's Small is Big"
Why we'll attend: Social networking is hot and ever-evolving. And Facebook is the hottest social network that's doing a lot of evolving lately. We want an inside look at the best ways to measure brand effectiveness from Zuckerberg's top guys.
When: Tuesday, October 4, 10:00 a.m. - 10:45 a.m.
Where: Times Center Theater, 242 West 41st Street
Who will be presenting:
Mark D'Arcy, Director of Global Creative Solutions, Facebook
David Fischer, VP of Advertising and Global Operations, Facebook
6. An Update From the Front Lines
Why we'll attend: We're digging how this session features leaders from across government, business, technology and consumer goods. Plus, they'll be focused on one of our favorite topics: social media strategy and how to get the best return on your investment.
When: Tuesday, October 4, 12:00 p.m. - 12:45 p.m.
Where: B.B. King Blues Club, 237 West 42nd Street
Who will be presenting:
Tyler Gray, Deputy Editor, Fast Company
Colin Westcott Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale
Ethan McCarty, Global Leader, Digital and Social Strategy, IBM
Rachel Stern, Chief Digital Officer, City of New York
George Gallate, Global Chairman, Euro RSCG 4D
Kristin Frank, General Manager, MTV and VH1 Digital
Jeff Brooks, CEO, Euro RSCG New York
7. "The Ad Effectiveness X-Factor"
Why we'll attend: We think some of the most helpful sessions at Advertising Week feature case studies. This session promises to feature case studies in all the key areas that advertisers are focused on now: social, mobile, video and display audience buying.
When: Wednesday, October 5, 1:30 p.m. - 2:15 p.m.
Where: Times Center Hall, 243 West 41st Street
8. "Brands as Content/Content as Brands"
Why we'll attend: This session "had us at hello." Love the teaser question: "With brands creating quality content, do traditional content creators and agencies need to fear the hand that feeds them?" Plus, we're suckers for a all-star brand line-up.
When: Wednesday, October 5, 4:00 p.m. - 5:45 p.m.
Where: Times Center Theater, 242 West 41st Street
Who will be presenting:
Michael Ovitz, former Chairman, CAA; and former President, The Walt Disney Company
Michael Kassan, Chairman & CEO, MediaLink
Wenda Harris Millard, President & COO, MediaLink
Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence, The Coca-Cola Company
MT Carney, President of Marketing, The Walt Disney Studios
Rob Master, North American Media Director, Unilever
Kamel Ouadi, EVP Digital, Nowness
David Eastman, CEO North America, Worldwide Director of Digital, JWT
9. Women and Marketing
Why we'll attend: Remember #1? We'll be taking notes on which current campaigns are resonating with mommy bloggers, and checking out how the female demographic is evolving in today's economy.
When: Thursday, October 6, 11:00 a.m. - 11:45 a.m.
Where: Thomson Reuters, 3 Times Square
Who will be presenting:
Susan Credle, CCO, Leo Burnett
Beth Ellard, GM, Daily Candy
Alexa von Tobel, CEO and Founder, LearnVest
Kathy O'Brien, Vice President, Unilever US Personal Care Division
10. "Will You Still 'Like' Me in the Morning? Measuring the True Value of a Facebook Fan"
Why we'll attend: 68% of companies don't know or can't measure a return-on-investment for social media. Not good. We'll be gathering best practices for using Facebook data to optimize social media ROI.
When: Thursday, October 6, 12:00 p.m. - 12:45 p.m.
Where: PricewaterhouseCoopers Auditorium, 300 Madison Avenue
Who will be presenting:
Paul Dunay, CMO, Networked Insights; co-author of Facebook Marketing for Dummies and Facebook Advertising for Dummies
Richard Krueger, Senior Director of Marketing, Microstrategy; co-author of Facebook Marketing for Dummies and Facebook Advertising for Dummies
--- Dianne Molina