Fascination, fun and fortune-making are on the agenda in London
internet_week_eventWe've already brought you all that Yahoo! will be doing at Internet Week Europe in London, November 7 through 11. Here are 10 non-Yahoo! sessions, panels, shows and discussions sure to pique your creativity.
Monday, November 7
140 Characters
What: Be a part of a brand-new improve comedy show, "140 Characters." It will be like "Monty Python," "Benny Hill" and "Peep Show," all rolled into Twitter.
When: 7:00 p.m. GMT
Where: Edelman Southside, 105 Victoria Street
Tuesday, November 8
Gamification for Marketing: The New Paradigm in Engagement
What: Shopping online has become like a game and, as you know, games engage users like nothing else. This workshop will help you "gamify" your products and services to attract a dedicated following. This event and the concept behind it are near and dear to the Yahoo! heart.
When: 9:00 a.m. GMT
Where: PlayGen HQ, 35 Kingsland Road, Shoreditch
Come Find the Answers
What: One hundred years ago we used to get answers at a local pub. Now we get them via the automated voice of Siri. What's fun and perhaps ironic about this session? It's being held in a pub. Find out if who has the better answers, Siri or the publican.
When: 6:00 p.m. GMT
Where: The Marie Lloyd pub, 24 Chart Street
RSVP to this event by emailing: katerina (at) grape-digital.com
LinkedIn's 5 x 15
What: Five marketers, 15 minutes each. That's more than Oscar winners get, but it's precious little time to make a pitch. Go to this session if you want to ride that lift-all the way to the top. Presented by our mates at LinkedIn.
When: 3:00 p.m. GMT
Where: The Hospital Club, 1st floor, 24 Endell Street
RSVP to bookings (at) marketingsociety.co.uk
"Creative Looting:" Who's Idea is it Anyway?
What: Great artists... well, you know the rest. This all-star panel session will look at "creative looting" and where inspiration comes from, whether that's comic books or what-have-you. You can really put your head in the clouds with this one.
When: 7:00 p.m. GMT
Where: LBi HQ, 146 Brick Lane
This is a paid event, so pony up here.
Wednesday, November 9
Spark to Flame: How to turn a prospect into a customer through Social Media engagement
What: Tired of the "trial and error" mode of social media engagement? This class by Wildfire Interactive will help you understand the tricks and tools of the trade, so you can keep the conversation going with and among your customers.
When: 11:00 a.m. GMT
Where: The Hospital Club Classroom, 24 Endell Street
Going for Gold: Smart Sponsorship Strategies
What: Join Pitmans LLP and The Alternative to discuss and debate traditional sponsorships, maximizing sponsorship ROI and developing and profiting from your brand.
When: 5:30 p.m. GMT
Where: Atrium, 1 Crown Court, 66 Cheapside
Thursday, November 10
Big Tablet Event
What: Hosted by Internet Advertising Bureau, The Big Tablet Event will help put you in-the-know on the latest advertising and content developments in the fast-moving tablet world. No less than ten experts, from the likes of companies like AKQA, The Weather Channel, the U.K. Guardian and Sky will be given ten minutes each to pitch their latest apps.
When: 9:00 a.m. GMT
Where: 14 Macklin Street
Friday, November 11
Digital Archeology: Highlights
What: See and interact with ten websites that changed the world.
When: 12:00 noon GMT
RSVP: Just walk in
Where: Story Worldwide, 91-94 Saffron Hill
All Week
Tango & Hawaii's "Kissing"
What: "Kissing" is an art installation by the collaborative Tango & Hawaii. "Kissing" will take place in the windows of agency unit9. And yes, there will be real kissing. In fact, you're invited to join in. Of course, all of this will be done "with the intention of bringing an emotionally charged and intimate moment into an interactive context." Right. And maybe you'll find a date.
When: Begins 6:15 p.m. Monday and continues each evening all week
Where: unit9, 2-4 Hoxton Square
RSVP? No need. Just show up and start snogging.
-- Michael Mattis
