51% of mobile users play games on their devices; digital video ad spend to double in next four years; advertisers and agencies will increase budgets for audience-targeting solutions In the world of digital … More »Yahoo! Ad News Roundup: Stories You May Have Missed This Week
Bold ad offers wealth of features including videos, galleries, social sharing, and a Jazz Age avatar creator to draw viewers into the film The latest film version of F. Scott Fitzgerald’s 1925 novel “The … More »Ad of the Week: Warner Brothers’ Flashy Ad on Yahoo.com Gets Viewers Jazzed about “The Great Gatsby”
Fast-paced highlight reel shares the best of recent ads that have run on Yahoo! The packed house of 1,200 people at our Yahoo! NewFront last week included many major advertisers and agencies, so it was … More »Video: Creative Ad Executions that Grab Attention and Drive Results
Sample our top-rated shows in news, lifestyle, sports, finance, comedy, and entertainment “Nobody does content like Yahoo! does content,” said Yahoo! CEO Marissa Mayer at last week’s Digital Content NewFronts … More »Videos: Feast Your Eyes on a Smorgasbord of Yahoo! Original Programming
90% of search ad clicks occur at the top of the page. Here’s how to place your ads where they’ll perform best. Did you know that over 90% of search ad clicks occur at the top of the page? Up there, search … More »Video: How to Put Your Ads at the Top of Search Pages and Build Click Share
Ed Helms fights crime in “Tiny Commando”; John Stamos asks celebs about their first time We announced six new video programs at last week’s Digital Content NewFronts in New York, including two new comedies … More »Videos: Stars Talk about Their Upcoming Shows on Yahoo!
You could help decide the winners by voting for your favorite videos and spreading the word by May 13! We’re in the final stretch of the 2013 Yahoo! Young Media Stars competition, and with all these great … More »Get Out the Vote for Your Favorite Young Media Star Videos
Michael Hayes of IPG and Jet Wharton of OMD call our new content exciting and engaging Last week, the Yahoo! Digital Content NewFront played to a packed house of more than 1,200 people in New York, which … More »Videos: Top Ad Executives Weigh In on the Yahoo! NewFront
Online video ads outscore TV ads 2-to-1 in message recall, according to IAB/Nielsen study Digital video offers a big opportunity for marketers, and it’s getting bigger all the time. Today 58% of Americans … More »Infographic: Online Video Ads Have Higher Impact than TV Ads
Search partners like Apple, Amazon, and AT&T deliver unique audiences and qualified traffic Here’s a new video that puts the spotlight on the Yahoo! Partner Network, a collection of top-flight sites we’ve … More »Video: Partnering Up to Extend the Reach of Your Search Campaigns
