91% of moms ages 19-36 own smartphones, tablets, or e-readers, according to new study Millennial Moms wield more buying power than any other generation and rely heavily on social media and a mix of digital … More »Millennial Moms are Mega-Consumers and More Connected than Ever
SOCIAL MEDIA BLOG POSTS
Diving into emerging media, analyzing consumer psychology, and running a vineyard in Tuscany Editor's Note: In our "Meet a Media Planner" series, we get to know the pros behind search and media planning. … More »Meet a Media Planner: Eric Catalano of PHD
Results vary when brands try to use social media to capitalize on breaking news and cultural events Real-time marketing became an instant star during the 2013 Super Bowl when Oreo took advantage of a game-delaying … More »Infographic: Does Real-Time Marketing Work?
Questions and answers from the 2013 ANA Masters of Marketing conference The annual Association of National Advertisers’ Masters of Marketing conference (October 3-6), held this year at the luxurious JW … More »Video: Best Social Media Brands and Top Trends for 2014
Data technology is reshaping digital advertising, but are we losing something essential along the way? Ad executives from top agencies weigh in with their opinions. Editor's Note: Once again, it’s time … More »Water Cooler Talk: How Can We Balance Data Technology and the Human Touch?
Move over, scientists. Ad Land proves that time marches to a different drummer in the world of agencies and clients. What’s the shortest measureable unit of time? Until last spring, the world thought it … More »A Guide to Time in the Advertising Universe
To grab your attention for the richest game show in history, our Ad of the Week pulls out all the stops and even throws digital dollars at you. NBC premiered “The Million Second Quiz” on Monday, Sept. … More »NBC Uses Video, Social, and Lots of Flash in “The Million Second Quiz” Ad on Yahoo.com
Consumers share personal data, but marketers don’t make good use of it; paid search and mobile search show strong growth; tablets play a growing role in the classroom; and more In the world of digital … More »Yahoo! Ad News Roundup: Stories You May Have Missed
Here’s a look at the unique experience that each generation has with the Internet. It’s no surprise that Millennials (ages 18-34) are more Web-savvy than Baby Boomers (ages 50-68), but what exactly does … More »Infographic: The Differing Online Habits of Millennials and Baby Boomers
From social sharing to content marketing, ad execs from top agencies talk about the tactics and strategies that will make this holiday season merry and bright for marketers. Editor's Note: Once again, … More »Water Cooler Talk: What’s New in Holiday Season Marketing?
Creating custom adventure sponsorships, generating “buzz” online, and pedaling like crazy at SoulCycle Editor's Note: Our "Meet a Media Planner" series takes an up-close look at today’s search and media … More »Meet a Media Planner: Julie Rabena of Initiative
Peer recommendations on social channels are the leading driver of holiday purchases, says new study. The vast majority of consumers (92%) trust earned media more than any other form of advertising, says … More »Infographic: How Social is Reshaping Holiday Shopping This Season
Marketers now spend more than 25% of their budgets on content marketing. Here’s why that looks like a good investment. Why do 78% of CMOs say that custom content is the future of marketing? Because so … More »Infographic: Content Marketing Keeps Expanding Across the Web in 2013
Mobile is the most popular platform for social sharing; marketers turn toward data-driven strategies; Hispanics take to social and mobile; and more In the world of digital advertising, if you blink, you … More »Yahoo! Ad News Roundup: Stories You May Have Missed This Week
Producing custom content, telling brand stories across channels, and dancing backup for Lady Gaga Editor's Note: Our “Meet a Media Planner” interviews bring you up close and personal with today’s search … More »Meet a Media Planner: Deborah Kaplan of LiquidThread
Sales of laptops, tablets, and other consumer electronics jumped 9% last year. Here’s how to fine-tune your SEM campaigns to reach motivated back-to-school shoppers. With classes starting in about a month, … More »Consumer Electronics are at the Top of the List for Back-to-School Shoppers
From Driving Awareness to Filling Seats, Sitelink Extensions Plays a Starring Role in Entertainment Search …Fri, Jul 19, 2013 4:25 PM EDT
Our flexible search ad format helps movie studios and TV networks reach their goals from pre-release to DVD sales More and more entertainment fans are going online to find, watch, or get information on … More »From Driving Awareness to Filling Seats, Sitelink Extensions Plays a Starring Role in Entertainment Search Campaigns
The beauty of retargeting, accurate performance reports, and the Orioles chasing the World Series. Editor's Note: Our “Meet a Media Planner” series introduces you to colleagues on the front lines of search … More »Meet a Media Planner: Seth Lytton of Resolution Media
62% of marketers say social media has become more important to their campaigns in the last six months. This infographic shares stats that show why. Online consumers spend an average of $272,000 every minute, … More »Infographic: How Social Media Impacts Online Commerce
Our Ad of the Week tosses you the virtual keys to the all-new roadster and uses video, social, and a whole lot more to get you into a Jag. The Jaguar F-Type is the first new two-seat sports car offered … More »Jaguar Invites You to Test-Drive its New F-Type Sports Car in a Pulse-Pounding Ad on Yahoo.com