Third-party reports cite click volume increases of 25%-to-39% over the last year We’ve been telling you search engine marketers out there about the continuing growth of the Yahoo! Bing Network (now up … More »Yahoo! Bing Network Takes a Bigger Slice of the Search Market Pie in 2012
Bing Ads Accredited Professional program can help you get the most out of the Yahoo! Bing Network The great ones in any field never stop learning and training. If you want to sharpen your SEM skills and … More »Sharpen Your Search Engine Marketing Skills with Enhanced Bing Ads Training
Boost campaign attendance with expert advice on timing, keywords, and copy for education search ads The online education industry is growing fast, and with popular keyword bids ranging from $55 to $100, … More »Three Tips to Help Search Engine Marketers Promote their Education Campaigns to the Head of the Class
Two helpful blog resources keep you up to speed on both the consumer and platform sides of the search advertising coin While perusing other industry blogs, we came across two particular posts that search … More »Search Engine Marketers: Stay on Top of Yahoo! Consumer Search Trends and Bing Ads Enhancements
Our “Ask a Search Expert” columnist cleverly solves a keyword expansion conundrum---and helps save the wombats Editor's Note: "Ask the Search Expert" is your one-stop virtual shop to get answers and advice … More »Search Engine Marketing Tips: How to Expand Your Keyword List while Protecting Return on Ad Spend
Make 2013 the year you tighten your ads, build your keyword lists, and firm up your SEM results Editor’s Note: Chelsea Boryca, senior creative strategist at Yahoo! Search, shares proven ways that marketers … More »Five Tips to Boost Your Search Engine Marketing Results in the New Year
Two-thirds of consumers say they notice mobile ads, and one-third of mobile ad views result in a click Mobile devices give shoppers the power to make purchase decisions on the go, and this week’s infographic … More »Infographic: The Advertiser’s Guide to Consumer Mobile Search Behavior
Advertisers on Marin’s management platform grew Q4 spend by 53% YoY on the Yahoo! Bing Network Editor’s Note: This is another in a series of posts by members of the Yahoo!-Bing Preferred Partner Program, … More »Here’s How Marin Software’s Clients Grew Budgets and Improved Efficiency on the Yahoo! Bing Network
Consumers spent $17.6 billion on Valentine’s Day last year. Here’s how search marketers can fine-tune their campaigns to reach the hearts and minds of holiday shoppers. They say you can’t buy love, but … More »Help Shoppers Search for Valentine’s Day Love in All the Right Places
Pointing customers to up to six more specific landing pages helped eHealthInsurance and Lamps Plus boost click-through rates by 10% “Words with Friends” isn’t the only challenging word game out there; … More »Give Your Search Ads More Links and More Specificity with Sitelink Extensions
