Many mobile users visit stores to check out products they plan to buy online; here's how to turn them into customers Ninety percent of shoppers roaming the aisles of stores are carrying smartphones---and … More »Brick-and-Mortar Retailers Can Counter “Showrooming” Shoppers with a Smart Mobile Strategy
These are the meetings you just can't miss…unless you get creative Brand planning meetings can really put you through the wringer. You can't miss them, but dread going. Picture this: A crowded room. Half … More »New Ad Land Cartoon: 5 Ways to Escape a Brand Planning Meeting
CBS heralds sitcom's season premiere with interactive insanity on Yahoo! homepage Max and Caroline of the CBS sitcom "2 Broke Girls" are back for their sophomore season at the Williamsburg Diner. What … More »Ad of the Week: Take the “2 Broke Girls” Entirely Inappropriate HR Training Module
Technology at the forefront at the world's largest annual gathering of advertising, marketing and media professionals Next week, New York City will host the ninth annual Advertising Week conference from … More »Marketers Take Manhattan: An Advertising Week Preview
Award shows attract passionate audiences, and Yahoo!'s coverage plays the lead Entertainment fans are a particularly passionate bunch, and nothing gets them revved up like major award shows. While the … More »Get Your Campaigns Red Carpet Ready For Awards Season by Primping Your Media Plans Now
Consumer psychology, attribution technology, and rehydrating with wine Editor's Note: "Meet a Media Planner" is our ongoing series of Q&As where we find out what's on the minds of media planners at agencies … More »Meet a Media Planner: Jessica Claus of OMD
This installment of "Genome Decoded" tackles audience targeting from all sides Editor's Note: "Genome Decoded" is a series that tells the story of Genome, our data-driven audience-buying solution, from … More »Big Data Can Transform Consumer Profiles from Cardboard Cutouts into Rich 3D Custom Targets
67% of virtual shopping carts are abandoned without a sale … here's how to close more deals There are armies of online lookie-loos who pile up merchandise in their virtual shopping carts only to abandon … More »Infographic: No Cart left Behind
Why settle for plain old brand loyalty when you can upgrade to absurd? Brand loyalty---every marketer covets it (gotta love those repeat sales), but how do they reach that promised land? Search the phrase, … More »New Ad Land Cartoon: Irrational Brand Loyalty
Custom pushdown on Yahoo! Sports dares travelers to book with Southwest ... or go flying Other airlines hit you with bag fees. Southwest Airlines challenges you to dodge them. Watch what happens when flyers … More »Ad of the Week: Southwest Helps Flyers Avoid Bag Fees and Black Eyes
