Pre-roll video, potential of tablets, and the friendship-forging powers of French macaroons Editor's Note: "Meet a Media Planner" is our ongoing series of Q&As where we find out what's on the minds of … More »Meet a Media Planner: Allan Gines of Rubin, Postaer & Associates
Whether they're comparing prices or shopping at work, mobile's the way to reach holiday gift buyers We don't like to say we told you so---okay, we love it---but a while back we wrote about the latest Yahoo! … More »Infographic: Holiday Shoppers Doing More with Mobile Devices
The success of Taco Bell's Doritos-shelled creation inspires a slew of potential spinoffs---and stomach aches Cross-branding is marketing's version of the double-team---think Ford and Eddie Bauer, or Intel … More »New Ad Land Cartoon: Doritos Locos Tacos Ignite Cross-Branding Mania
It's the dog days of summer----particularly for Purina, which is promoting its Pro Plan dog food via a custom tail-wagging experience We all love our doggies. What would we do without that adorable slobbering … More »Ad of the Week: Purina Expandable on Yahoo! Screen
Platforms, Including Right Media, Will Play Vital Role in Yahoo!'s Display Advertising Strategy As part of our ongoing commitment to growing our share in display advertising, we're excited to announce … More »Yahoo! Investing in Display Ad Platforms
Burning search engine marketing questions on your mind? See what our experts have to say. Dear Search Expert, I'm in a quandary. I know I've got it good with the ROI on my current search engine marketing … More »Dear Search Advertising Expert: Longing for More But Won’t Sacrifice Quality
Our preferred partners can help you boost search engine marketing performance and efficiency Here's your search engine marketing (SEM) management wake-up call. If you answer "yes" to any of the questions … More »Need Help Managing Your Search Engine Marketing Campaigns? Don’t Go It Alone
Our full-page expandable ads take over tablets with engaging, interactive content and video An iPad offers a clear, beautiful canvas just waiting to be filled with ads that can tap its full potential. … More »Yahoo! Elevation Ads Raise the Bar for Tablet Advertising
Set-top boxes, social buzz, and decompressing with vampires Editor's Note: "Meet a Media Planner" is our ongoing series of Q&As where we find out what's on the minds of media planners at agencies across … More »Meet a Media Planner: Kyle Wesemann of Deutsch Inc.
Social media played a key role in the 2008 elections; how much bigger will it be in 2012? Four years ago, social media burst on the scene as a vital communications tool for both voters and politicians. … More »Infographic: Social Media’s Growing Impact on the Elections
