Global mobile ad revenues skyrocket; best practices for native advertising; and avid social media users juggle multiple networks In the world of advertising, if you're not there one second, you might miss … More »Yahoo! Ad News Roundup: Stories You May Have Missed This Week
PUBLISHER BLOG POSTS
Members of The Advertising Club of New York’s Board of Directors weigh in with their perspectives on the significance and future of content marketing Editor's Note: Once again, we gather some ad agency … More »Water Cooler Talk: What’s the Future of Content Marketing?
By Jayadev Billa, Product Manager, Advertiser and Data Platforms, and Sean Snider, Sr. Frontend Engineer, Advertising and Data Platforms Last month, the IAB released the SafeFrame 1.0 specification. SafeFrame … More »Yahoo! Takes the Lead in Adopting SafeFrame
Acquisition aims at boosting personalization and engagement for Yahoo! mobile properties When it comes to daily habits, checking the news is near the top of most people’s lists, and they’re often using … More »Yahoo! Announces Plans to Acquire Summly, Creator of Popular News App for Mobile Users
Learning more about mobile users is helping marketers and publishers create compelling consumer experiences and fulfill mobile’s promise, says Pat Connolly of Condé Nast Media Group Editor’s note: “Mobile … More »Mobile Matters: Research into User Behavior is Pushing Mobile to New Levels of Maturity
By 2016, 50% of the U.S. population will use tablets and 80% will use smartphones. These insights into mobile users’ behavior will help marketers engage them more effectively. One side effect of mobile’s … More »Infographic: Creating Mobile Content that Connects with Customers
New experience aims to deliver the best of the Web and new opportunities for brands Yahoo! is a daily habit for millions of Internet users around the world, and now our U.S. users have a new experience … More »Introducing a New Welcome to Yahoo!
Once as closely guarded as nuclear launch codes, Super Bowl spots are now shared online before, during and after the Big Game to give advertisers more bang for their buck The Super Bowl is practically … More »How Super Bowl Ads Have Gone From a Big Bang to Rolling Thunder
Ad of the Week: Toyota Ad on Yahoo! Homepage Casts a Spell of User Engagement with Plumes of Purple …Fri, Jan 25, 2013 1:46 PM EST
Rich custom page takeover is a magical mystery tour filled with videos, galleries, a special 360-degree car viewer, and that purple haze that draws users in. Toyota’s interactive ad for its “radically … More »Ad of the Week: Toyota Ad on Yahoo! Homepage Casts a Spell of User Engagement with Plumes of Purple Smoke
Marketers focus 12% of budgets on content marketing, but many need clearer goals and metrics to deliver best results Content has become king in online marketing as savvy audiences can spot a hollow sales … More »Key Considerations for Unlocking the Full Potential of Your Content Marketing Campaigns