Mobile ad spending will total almost $12 billion annually in 5 years, says eMarketer Mobile may be the youngest member on the roster of major advertising channels, but it's been making quite a name for … More »Projection: Heart of Mobile Ad Market Will Lie in Display and Search
"Women Who Shine" helps Listerine connect with the prized female demographic These days marketers can tap powerful new technology to target the right audience with pinpoint precision---but sometimes there's … More »Take the Guesswork out of Targeting with Content Tailored to Attract Your Dream Demo
Our recent webinar offers the insider info you need to ensure holiday search success The signs are clear---kids are back in school, Halloween costumes are popping up in store windows, and that means the … More »Ring in the Holiday Shopping Season with a Solid Search Campaign
Think the summer movie fun is over? Columbia Pictures begs to differ and invites you to inject some adrenaline into your post-Labor Day blues with their custom pushdown that tweets. Columbia Pictures' … More »Ad of the Week: Custom Pushdown for “Premium Rush” on Yahoo! Movies
Whether they're comparing prices or shopping at work, mobile's the way to reach holiday gift buyers We don't like to say we told you so---okay, we love it---but a while back we wrote about the latest Yahoo! … More »Infographic: Holiday Shoppers Doing More with Mobile Devices
The success of Taco Bell's Doritos-shelled creation inspires a slew of potential spinoffs---and stomach aches Cross-branding is marketing's version of the double-team---think Ford and Eddie Bauer, or Intel … More »New Ad Land Cartoon: Doritos Locos Tacos Ignite Cross-Branding Mania
It's the dog days of summer----particularly for Purina, which is promoting its Pro Plan dog food via a custom tail-wagging experience We all love our doggies. What would we do without that adorable slobbering … More »Ad of the Week: Purina Expandable on Yahoo! Screen
Burning search engine marketing questions on your mind? See what our experts have to say. Dear Search Expert, I'm in a quandary. I know I've got it good with the ROI on my current search engine marketing … More »Dear Search Advertising Expert: Longing for More But Won’t Sacrifice Quality
Our preferred partners can help you boost search engine marketing performance and efficiency Here's your search engine marketing (SEM) management wake-up call. If you answer "yes" to any of the questions … More »Need Help Managing Your Search Engine Marketing Campaigns? Don’t Go It Alone
Our full-page expandable ads take over tablets with engaging, interactive content and video An iPad offers a clear, beautiful canvas just waiting to be filled with ads that can tap its full potential. … More »Yahoo! Elevation Ads Raise the Bar for Tablet Advertising
